Overall Role: 

• Lead the execution of marketing programs from start to finish, leveraging internal support and 3rd party partners, agencies, and freelancers.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with internal sales teams to track lead quality, progress, and closing rates.

Daily and Monthly Responsibilities:

• Setting the monthly marketing communication plan including paid media and owned channels.
• Coordinating the execution of the marketing plan with the 3rd parties, agencies and freelancers.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage the content creation process, data gathering, customer testimonials, case studies, articles, website updates, and copywriting.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets