Strategy & Planning:
- Develop, execute, and manage social media and digital marketing strategies, goals,
and objectives. - Drives social media initiatives and content across social channels.
- Provides tools, processes, and thought leadership to the field marketing team,
franchisees, and agencies for marketing initiatives. - Strategizes and executes programs to grow and engage audiences and followers.
- Implements, monitors, and measures social media campaigns to support broader
marketing initiatives. - Develops brand awareness and increases engagement by developing and
designing strong content strategies.
Operations:
- Develops and manages social content calendars and value added content solutions
to prompt engagement and activate consumers through social media outlets. - Creates content for social media posts based on promotion needs, community
sentiment, franchise activities, special events, promotions, products, and company
announcements. - Edit and create long- and short-form written content as needed, including blog and
web pages. - Contribute to other aspects of projects' programs, including pages optimization,
content creation, technical optimization and authority development. - Builds and manages the brand’s social media profiles and presence.
- Produce audience and persona assessments, topic and keyword research and
competitive analyses to guide content plans. - Contribute to other aspects of client SEO programs, including keyword research and
page optimization, content creation, technical optimization and authority
development.
Reporting & Analysis:
- Measure accounts performance & assure its success
- Monthly, Quarterly Reporting
Minimum of 3 years of experience as a creative copywriter/content creator.Excellent level of verbal and written English and Arabic languagesHandling multiple projects simultaneously.Gulf Experience is a mustExperience with Content Management Systems (e.g. WordPress)