- Translate brand elements into plans and go-to-market strategies.
- Establish performance specifications, cost and price parameters, market applications and sales estimates.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
- Monitor product distribution and consumer reactions and devise innovative growth strategies.
- Apply and develop specific marketing tactics that build on consumer and customer insight to deliver overall brand objectives.
- Managing and developing all marketing strategies and activities in the company
- Deploy successful online marketing campaigns and own their implementation from ideation to execution.
- Work on increasing the potential customer's database and attracting newer customers.
- Manage all marketing communications including press relations, special events, BTL collaterals, and community outreach activities.
- Develop executive annual brand strategies and marketing plans.
- Lead cross-functional teams in the execution and accomplishment of brand objectives.
- Provide business analysis/insight into developing brand strategies to support the brand franchise.
- Product planning, pricing, and positioning, in addition to interfacing with all organizations within the business to deliver efficient growth and profitability.
- Work with company development to deliver a winning product strategy and plan with business development around strategic partnership and technology alliances.
Bachelor's degree in marketing or a related field.3-6 Years of experience in a similar role preferably in FMCG (Detergents or home care sectors).Excellent command of English language (Speaking, reading and writing).Proven working experience as Brand Manager.Strong analytical skills partnered with a creative mindset.Up to date with latest trends and marketing best practices.Experience in identifying target audiences and devising effective campaigns