A Brand Manager plays a crucial role in shaping a company’s outward image and ensuring that its products, services, and product lines resonate with current or potential customers. Specifically, a Brand Manager in the commodities sector focuses on managing and enhancing the brand identity related to commodities. The Brand manager will be responsible for a very well-established brand of Edible Oils, Spices and other food items and very popular among the consumers throughout the GCC.

Skills

Responsibilities:

• Brand Analysis: Analyze brand positioning and consumer insights related to commodities.
• Vision and Mission: Shape and effectively communicate the brand’s vision and mission.
• Go-to-Market Strategies: Translate brand elements into actionable plans and go-to-market strategies.
• Team Management: Manage a team of marketing professionals working on brand initiatives.
• Creative Leadership: Lead creative development to motivate the target audience to take action.
• Performance Metrics: Establish performance specifications, cost parameters, market applications, and sales estimates.
• Campaign Evaluation: Measure and report the performance of marketing campaigns, assessing ROI and KPIs.
• Market Monitoring: Stay informed about market trends, research consumer markets, and track competitors’ activities.
• Distribution Oversight: Monitor product distribution and consumer reactions.
• Growth Strategies: Devise innovative growth strategies for the brand.

Requirements and Skills:

Experience: Proven working experience as a Brand Manager or Associate Brand Manager in FMCG Industry.

Strategy Development: Ability to develop brand and marketing strategies and communicate recommendations to executives.

Audience Insight: Experience in identifying target audiences and devising effective campaigns.

Marketing Mix: Excellent understanding of the full marketing mix.

Analytical Mindset: Strong analytical skills combined with a creative approach.

Data-Driven Thinking: Affinity for data-driven decision-making.

Communication: Outstanding communication skills.

Industry Awareness: Up-to-date with the latest trends and marketing best practices. Good connections with the leading supermarkets and hypermarkets.

Education: Degree in Sales/marketing or a related field.

If you’re a creative thinker, possess a strategic mindset, and have experience implementing targeted brand campaigns, Apply to the job here

Job Type: Full-time

Pay: From BD700.000 per month