• 1977: Mr. Mohamed Abd EL Rehim(founder of the group) established the first entity in the group under the name of ”AL Sabreen” as distributor of local brands.
• 1995 : As a main distributor in Egypt, Strategic partnership with international brands began culmination of the success of the company for 20 years in local market.
• 2000 : Opening our first show room.
• 2005 :
• 1. Establishing of “M.A.R For Manufacturing.
• 2. Starting production of our home appliances brand ”SONAI”.
• 2007 : Opening of “AL Sabreen Mall” , wholesale & distribution hub.
• 2016 : Opening of the first retail chain showroom under the name of “My Home”.