Job Description Job Title: Business Analyst

Department: Business Development / Sales
Location: Riyadh, Kingdom of Saudi Arabia
Employment Type: Full-time
Reporting to: Department Manager / Executive Management

Job Purpose

To analyze business and operational data and information with the goal of supporting management in decision-making, improving sales and operational performance, discovering growth opportunities, and analyzing customer and market needs. To transform data into actionable recommendations that help the company increase revenue and improve operational efficiency.

The job holder acts as a link between data and various departments, particularly sales, operations, and finance, with a focus on performance development and result measurement.

Key Responsibilities and Tasks

• Collect and analyze data on sales, customers, products, services, and projects.
• Prepare periodic reports for management on sales performance, revenue, and business opportunities.
• Analyze product and service performance and identify high-growth and high-profit products and sectors.
• Analyze customer data and discover Upselling & Cross-selling opportunities and potential leads.
• Monitor and analyze the Sales Pipeline, sales opportunity stages, and conversion/closing rates.
• Identify reasons for sales declines or stalled opportunities and suggest corrective actions.
• Analyze sales representatives' performance according to approved performance indicators.
• Prepare Dashboards and reports to help management monitor performance and make decisions.
• Conduct market, competitor, pricing, and demand trend analyses to support business plans.
• Analyze the needs of target sectors such as hotels and resorts, universities, airports, facility management, entertainment projects, transportation, and others.
• Study new project opportunities and evaluate their initial commercial feasibility.
• Analyze data on tenders, projects, and commercial offers, and compare opportunities.
• Contribute to preparing sales plans and Sales Forecasting.
• Prepare analyses to help identify the most viable regions, sectors, and customers.
• Monitor KPIs and measure results against targets.
• Analyze product/service pricing and profit margins in coordination with the Finance Department.
• Analyze leasing data, fleet management, maintenance, and spare parts as needed, and link them to commercial performance.
• Develop Excel or Power BI models and reports to support decision-making.
• Document and improve work procedures and business processes based on data.
• Coordinate with various departments to ensure data accuracy and integration.
• Prepare presentations and reports for management including findings, analyses, and data-driven recommendations.
• Execute any special analyses or studies that support expansion, growth, and business development.

Main Areas of Analysis

The role focuses specifically on:

Sales Analysis

• Sales by product, sector, customer, and region.
• Conversion and closing rates.
• Value of open opportunities.
• Performance of sales channels.
• Future sales forecasts.

Customer Analysis

• Customer segmentation and value.
• Buying behavior.
• Most active and profitable customers.
• Expansion and resale opportunities.
• Customer retention rates.

Market Analysis

• Market size and opportunities.
• Competitors and pricing.
• Promising sectors.
• Demand trends.
• New opportunities related to electric transportation and internal mobility solutions.

Business and Operational Analysis

• Operational efficiency.
• Operating costs.
• Service performance.
• Fleet utilization.
• Opportunities to reduce costs and improve efficiency.

Required Qualifications

• Bachelor's degree in Business Administration, Economics, Finance, Management Information Systems, Marketing, Engineering, or a related field.
• 3 to 6 years of experience in business analysis, sales analysis, business development, or commercial analysis.
• Practical experience in analyzing sales, customer, and operational data.
• Experience in B2B companies or companies dealing with technical products, vehicles, equipment, or operational services is preferred.
• Experience in handling data and preparing reports and dashboards.
• Very good level of English.
• Advanced proficiency in Microsoft Excel.

Technical Skills

• Advanced Excel: Pivot Tables, Power Query, XLOOKUP, and analysis using advanced formulas.
• Preparation and analysis of Sales Reports & Dashboards.
• Proficiency in Power BI is preferred.
• Handling CRM systems and analyzing customer and opportunity data.
• Ability to build analytical models and sales forecasts.
• Ability to analyze databases and extract business indicators.
• Familiarity with ERP tools or business management systems is preferred.

Soft Skills

• Analytical thinking and problem-solving.
• Ability to turn data into clear, actionable conclusions.
• Strong observation and attention to detail.
• High communication and presentation skills.
• Ability to interact with different departments.
• Time management and prioritization.
• Initiative and ability to work independently.
• Ability to work under pressure and in a fast-growing environment.
• Commercial mindset and a good understanding of sales and business development.

KPIs

• Accuracy of reports and analyses.
• Speed of generating requested reports.
• Quality and accuracy of sales forecasts.
• Accuracy of Sales Pipeline data.
• Number of applied analyses and recommendations.
• Contribution of analyses to improving sales and revenue.
• Improvement in operational efficiency and reduction of waste and costs.
• Quality of dashboards and reports provided to management.

Ideal Candidate

The ideal candidate is someone who does not just prepare reports but can read the numbers, understand what lies behind them, and convert them into decisions and business opportunities. They have a strong understanding of sales and business development, can work with the sales team and management, analyze customer, product, and market performance, and provide clear, actionable recommendations.

Interest in B2B, sales, business development, market analysis, electric vehicles, fleet management, or operational solutions is preferred.