Marketing challenge

The B2B and supply-side challenge is convincing property owners to entrust their assets to Locanda to maximize yield.

The B2C and B2B2C demand-side challenge is driving direct bookings from luxury travelers, high-net-worth individuals, multinational corporations, and upscale relocation firms.

Strategic marketing initiatives

Establish Locanda Homes as the standard for worry-free premium living in Riyadh. Oversee high-end investor data rooms and B2B pitch decks highlighting occupancy rates, premium property care, and revenue-share optimization. Package owner success stories and premium asset-owner testimonials into lead-generation case studies. Increase the share of bookings coming through direct channels rather than third-party platforms. Set up targeted search and social campaigns for international corporate travelers booking mid-to-long-term stays in Riyadh. Optimize SEO and local search for premium short-term rentals and luxury corporate housing in Riyadh. Work with sales or business development teams on corporate partnerships with multinational corporations and high-end relocation agencies. Use Linked In thought leadership to position the executive team as experts on Saudi Arabia's hospitality sector and Vision 2030.

Schedule

The description frames the role around a part-time schedule and prioritization of high-leverage initiatives.

Requirements

Capability to develop marketing strategies for property owners, luxury travelers, high-net-worth individuals, multinational corporations, and relocation firms. Experience with performance marketing, SEO, and local search for direct demand generation. Ability to create B2B investor data rooms, pitch decks, case studies, and other lead-generation assets. Ability to work with sales or business development teams on corporate partnerships and account-based marketing.