Key Responsibilities:
- Social Media Management
- Develop and execute comprehensive social media strategy across all relevant platforms (Instagram, Facebook, Twitter/X, LinkedIn, TikTok, Snapchat)
- Create, schedule and publish high-quality content daily aligned with brand guidelines and community calendar
- Manage community engagement including responding to comments, messages and mentions
- Monitor social media trends and incorporate relevant content themes and formats
- Develop platform-specific content strategies optimized for each channel's audience and algorithm
- Coordinate influencer partnerships and brand ambassador programs
- Manage social media advertising campaigns with monthly budget allocation and ROI tracking
- Grow follower base organically and through paid campaigns with monthly growth targets
- Conduct social listening and sentiment analysis to track brand perception
- Create and maintain social media content calendar aligned with leasing objectives and community events
- Content Creation & Storytelling
- Produce high-quality visual and written content including photos, videos, reels, stories and graphics
- Coordinate professional photography and videography shoots showcasing property features and lifestyle
- Write compelling captions, blog posts and marketing copy in Arabic and English
- Develop video content including property tours, resident testimonials, amenity showcases and event coverage
- Create branded templates, graphics and visual assets using Canva, Adobe Creative Suite or equivalent
- Develop resident success stories and lifestyle content highlighting compound living experience
- Produce seasonal campaigns aligned with cultural events, holidays and Saudi Vision 2030 initiatives
- Maintain brand voice consistency across all content and communications
- Curate user-generated content and resident testimonials with proper permissions
- Develop content pillars covering amenities, community, lifestyle, location and leasing offers
- Digital Marketing & Lead Generation
- Manage online property listings on major portals
- Optimize listing content, imagery and descriptions for maximum visibility and lead generation
- Monitor and respond to portal inquiries
- Execute Google Ads and social media advertising campaigns targeting qualified prospects
- Develop landing pages and lead capture forms optimized for conversion
- Implement SEO best practices across all digital properties and content
- Manage email marketing campaigns including newsletters, promotional offers and resident communications
- Track lead sources and attribution across all digital channels
- Coordinate with leasing team to align digital campaigns with occupancy goals and pricing strategy
- Develop retargeting campaigns for website visitors and engaged prospects
- Online Reputation Management
- Monitor and manage online reviews across Google, Facebook, Bayut and other platforms
- Respond professionally to all reviews
- Develop review generation campaigns encouraging satisfied residents to share feedback
- Track online reputation scores and sentiment trends with monthly reporting
- Coordinate with operations team to address service issues raised in online reviews
- Implement reputation repair strategies for negative feedback
- Showcase positive reviews and testimonials across marketing channels
- Maintain review response templates aligned with brand voice and service recovery protocols
- Monitor competitor reviews and benchmark performance
- Report monthly on review volume, average rating and sentiment analysis
- Website & Digital Platforms Management
- Maintain and update property website with fresh content, imagery and leasing information
- Ensure website is mobile-optimized and delivers excellent user experience
- Monitor website analytics including traffic, bounce rate, conversion rate and user behavior
- Implement website improvements based on analytics insights and user feedback
- Coordinate with IT/web development for technical updates and enhancements
- Manage resident mobile app communications including push notifications and in-app content
- Develop digital brochures, e-flyers and downloadable marketing materials
- Ensure website SEO optimization and local search visibility
- Maintain website lead capture forms and integrate with CRM system
- Conduct A/B testing on landing pages, CTAs and conversion elements
- Campaign Planning & Execution
- Develop monthly and quarterly digital marketing campaigns aligned with leasing objectives
- Create promotional campaigns for special offers, seasonal deals and availability windows
- Coordinate campaign launch across all digital channels with consistent messaging
- Design campaign assets including graphics, videos, ad copy and landing pages
- Set campaign KPIs and track performance against targets
- Implement UTM tracking and attribution for all campaign links
- Conduct post-campaign analysis with recommendations for optimization
- Coordinate cross-functional campaigns with leasing, events and operations teams
- Develop nurture campaigns for prospects at different stages of the leasing journey
- Create urgency-driven campaigns to convert pipeline prospects and reduce vacancy periods
- Analytics, Reporting & Performance Optimization
- Monitor daily performance across all digital channels and platforms
- Prepare monthly digital marketing reports including reach, engagement, leads and conversions
- Track KPIs including follower growth, engagement rate, click-through rate, cost per lead and conversion rate
- Analyze campaign performance and provide data-driven recommendations
- Conduct competitor analysis and digital benchmarking
- Report on ROI and cost-effectiveness of all digital marketing investments
- Maintain marketing dashboard with real-time performance metrics
- Identify trends, insights and opportunities from analytics data
- Present quarterly digital strategy reviews with performance highlights and future plans
- Continuously optimize content, campaigns and channels based on performance data
Desired Candidate Profile
- Minimum 3 years experience in social media management and digital marketing, preferably in real estate, hospitality or property management in KSA
- Proven track record of growing social media following and generating leads through digital channels
- Strong portfolio demonstrating content creation, campaign management and results achievement
- Experience with social media management tools (Hootsuite, Sprout Social, Meta Business Suite, etc.)
- Proficiency in content creation tools (Canva, Adobe Photoshop, Illustrator, Premiere Pro or equivalent)
- Strong understanding of social media algorithms, best practices and platform-specific strategies
- Experience with Google Analytics, Facebook Ads Manager and social media analytics platforms
- Excellent written and verbal communication skills in English and Arabic (bilingual content creation essential)
- Knowledge of KSA digital landscape, cultural sensitivities and social media trends
- Bachelor's degree in Marketing, Communications, Digital Media or related field
- Key Competencies: Creative storyteller with strong visual and written content skills, Data-driven with analytical mindset and performance optimization focus, Highly organized with ability to manage multiple campaigns and deadlines simultaneously, Proactive self-starter with ability to work independently and take initiative, Detail-oriented with commitment to brand consistency and quality standards, Trend-aware with finger on the pulse of social media and digital marketing evolution, Tech-savvy with quick learning ability for new platforms and tools, Culturally sensitive with understanding of Saudi market and diverse resident demographics, Results-oriented with focus on lead generation and business objectives, Collaborative team player with strong communication and coordination skills, Adaptable and flexible in fast-paced, dynamic environment, Strategic thinker with ability to translate business goals into digital campaigns