Overview of the Job and the Company

We are a leading company in the e-commerce sector and digital services in the Kingdom of Saudi Arabia. We are looking for an Electronic Marketing Officer to join our team in Riyadh. The role aims to enhance the brand's digital presence and develop integrated digital marketing strategies to increase brand awareness, boost customer engagement, and drive sales growth across multiple digital channels.

Responsibilities and Duties

• Design and implement integrated digital marketing campaigns across channels (search engines, social networks, email, content).
• Manage and analyze pay-per-click campaigns, social ads, and optimize return on ad spend (ROAS).
• Prepare monthly performance reports and derive analytical insights to guide strategic decisions.
• Manage the digital platform content and optimize the user experience for landing pages and the purchasing journey.
• Coordinate with the sales and customer service teams to ensure message consistency and provide a superior customer experience.
• Monitor and analyze competitors and provide recommendations to improve competitive position.
• Manage digital budgets and ensure adherence to policies and regulatory standards.

Qualifications and Requirements

• Bachelor's degree in Marketing, Public Relations, Data Science or related fields.
• 2 to 3 years of experience in digital marketing, preferably in e-commerce or digital services.
• Solid familiarity with analytics tools (Google Analytics, Google Ads, social platforms) and deep understanding of SEO/SEM and SMM concepts.
• Ability to analyze data, identify KPIs, and provide actionable recommendations.
• Skill in campaign management, content planning, and understanding the customer lifecycle.
• High organizational skills and ability to work in a team and under tight deadlines.
• Proficiency in Arabic (writing and analysis) and basic English in reading reports.

Required Skills

• Digital marketing strategies and media campaign planning.
• Budget management and ROI/ROAS analysis.
• Proficiency in analytics and optimization tools (Advanced Excel/Sheets, PowerBI).
• Ability to produce engaging marketing content and coordinate campaigns across channels.
• Strong communication and negotiation skills with internal teams and external partners.

Benefits and Perks

• Competitive salary based on experience and qualifications with performance incentives.
• Opportunity for professional growth and development through training programs and recognized certificates.
• Supportive work environment and an institutional culture that encourages innovation and continuous learning.