About the Role

YAMAM Investment is seeking a Digital Marketing Specialist to manage and optimize digital marketing campaigns. This full-time role focuses on lead generation, performance marketing, and customer acquisition for the company's real estate portfolio. The specialist will work closely with marketing and sales teams to translate digital campaigns into measurable business results.

Key Responsibilities

• Plan, launch, and manage digital marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram).
• Monitor and optimize campaigns to improve performance, maximize ROI, and reduce Cost Per Lead (CPL).
• Manage and analyze lead data through CRM systems, ensuring accurate tracking of leads, follow-ups, and customer journeys.
• Collaborate with the Sales team to improve lead quality, conversion rates, and overall pipeline efficiency.
• Monitor campaign performance using Google Analytics 4 (GA4) and other digital marketing analytics tools.
• Prepare regular performance reports and provide actionable insights and recommendations.
• Analyze campaign data, audience behavior, and conversion funnels to identify opportunities for optimization.
• Support the launch and promotion of new real estate projects and other marketing initiatives across the company's portfolio.
• Coordinate with internal teams and external partners to ensure effective campaign execution and timely delivery of marketing activities.
• Stay up to date with digital marketing trends, platform updates, and best practices.

Required Qualifications

• Proven experience managing Google Ads, including Search and Display campaigns.
• Hands-on experience with Meta Ads Manager for Facebook and Instagram campaigns.
• Experience with CRM systems and lead management processes.
• Working knowledge of Google Analytics 4 (GA4) and digital performance tracking.
• Strong knowledge of lead generation, conversion funnels, and performance marketing.
• Strong Microsoft Excel skills for data analysis and reporting.
• Experience working closely with Sales teams to improve lead conversion and pipeline performance.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Preferred Qualifications

• Previous experience in real estate marketing or marketing real estate projects.
• Experience working with real estate lead-generation campaigns.
• Knowledge of landing page optimization, conversion tracking, and remarketing strategies.

Experience and Work Type

Candidates should possess 2-5 years of relevant experience. This is a full-time position.

Location

This role is based in Riyadh, Saudi Arabia.