Job Purpose:

The Field Sales Representative acts as the frontliner for the Sales Operations team, ensuring timely sales orders, target achievement and strong execution of operational fundamentals at store level. The role is critical in driving sales growth and business consistency across key customer retail stores.

Duties and Responsibilities:

1. Sales & Customer Management

• Achieve monthly sales targets by customer and city across the assigned product range.

• Ensure regular customer orders are initiated on time to avoid delays in invoicing and supply.

• Coordinate and follow up on promotional order quantities to ensure promotions are invoiced and executed as per weekly plans.

• Execute the weekly store visit journey plan and coordinate customer requirements at store level.

• Align minimum and maximum ordering levels by SKU to ensure sufficient stock availability and avoid out-of-stock situations

1. Execution & Trade Activity Follow-Up

• Ensure availability, visibility, pricing and promotions are implemented across assigned stores.

• Coordinate with store category managers on upcoming activities to ensure smooth execution at store level.

• Ensure timely implementation of weekly promotions and escalate issues requiring urgent action.

• Coordinate with agency field teams during activations to ensure stores are prepared and activities deliver the expected results.

  
  

  3. Trade & Competition Reporting

• Report new customer store openings and provide details for inclusion in the customer database and store coverage plan.

• Report store closures and ensure customer databases and journey plans are updated.

• Monitor and report competitor activities, including discounts, displays, new launches and other initiatives.

• Consolidate customer feedback regarding planned events, launches and expansions for consideration during the planning process

Desired Candidate Profile

• Qualifications & Experience:

• Minimum 3 years of sales experience FMCG; confectionery experience is an advantage.

• Proven experience in achieving sales targets and driving growth across key accounts or assigned territories.

• Experience with in-store promotions and trade activities, including regular and seasonal campaigns.

• Bachelor’s degree in Business Administration or a related field.

• Strong communication, negotiation and interpersonal skills.

  
  

Language Skills:

• Fluency in English and Arabic, both spoken and written