About Botanica and Red Sea Global

Botanica, a subsidiary of Red Sea Global, specializes in providing sustainable greenery across the company's destinations, including The Red Sea and Amaala, located in Umluj, Tabuk, Saudi Arabia. The company integrates new species with local flora and operates with a planet-first approach to sustainability across over 1 million square meters. Since 2020, Botanica has cultivated over 5 million plants, with a target of 30 million by 2030, contributing to the natural landscapes of these developments. Botanica maintains a commitment to ecological harmony and sustainable development, with 40% of its team drawn from the local community.

Role Overview: Associate Director Commercial

Botanica is seeking an Associate Director Commercial to lead revenue growth, business development, sales, marketing, and strategic partnerships for its horticulture and landscaping business. This full-time role is critical for scaling the business, strengthening market presence, and driving sustainable profitability across various service lines, including landscaping, nursery operations, plant maintenance, soil products, indoor plants, and floral services.

Key Responsibilities

• Identify and develop new business opportunities across landscaping, plant maintenance, nursery operations, indoor plants, soil products, and floral services.
• Build and manage relationships with corporate clients, developers, hotels, malls, government entities, event planners, florists, and retail partners.
• Lead proposal development, commercial negotiations, and contract execution.
• Establish strategic partnerships and distribution channels to support business growth.
• Develop and execute sales strategies to achieve revenue and profitability targets.
• Oversee pricing strategies, quotations, and commercial terms.
• Monitor sales performance, pipeline management, and forecasting.
• Manage key accounts and maintain strong client relationships to drive customer satisfaction and repeat business.
• Develop and implement marketing strategies aligned with business objectives, strengthening brand positioning and market presence.
• Lead digital marketing initiatives, social media campaigns, promotional activities, and support product launches and seasonal campaigns.
• Develop and implement the overall commercial strategy, conducting market research, competitor analysis, and industry trend assessments.
• Identify new products, services, and market opportunities, supporting budgeting, revenue planning, and profitability analysis.
• Establish and monitor commercial KPIs and performance metrics.
• Build, lead, and mentor a high-performing commercial team.
• Collaborate closely with Operations, Procurement, Finance, HR, and Production teams.
• Drive process improvements and commercial best practices.
• Represent Botanica at client meetings, exhibitions, and industry events.

Qualifications and Experience

• Bachelor's degree in Business Administration, Marketing, Agriculture, Horticulture, or a related field. An MBA or Master's degree is preferred.
• 10–15 years of experience in commercial, sales, business development, or related leadership roles.
• Minimum of 5 years of experience in a senior management position.
• Experience within landscaping, horticulture, agriculture, nursery operations, or a related industry is highly preferred.
• Proven track record of driving revenue growth and managing strategic client relationships.
• Strong experience in contract management, tendering, and commercial negotiations.
• Experience working with large-scale projects, B2B clients, and government entities.

Work Context and Impact

The Associate Director Commercial will operate within a collaborative environment, working alongside various internal departments to achieve Botanica's commercial objectives. This role contributes to the company's mission of shaping natural landscapes and preserving biodiversity through sustainable development practices at Red Sea Global destinations.

Application Information

Candidates who meet the specified qualifications and are interested in this full-time position are encouraged to apply. Salary details will be discussed during the interview process.