About the Associate Consumer Insights Role

Bain & Company is seeking an Associate Consumer Insights to join its Research and Design experts within the AI, Insights & Solutions team. This team is part of Bain’s digital capabilities practice, operating within a multidisciplinary environment that includes specialists in analytics, engineering, product management, research, and design. This full-time position is based in Riyadh, Riyadh, Saudi Arabia.

Role Purpose and Contribution

The Associate Consumer Insights professional leverages deep research expertise and business acumen to help clients address their most transformative challenges. This role involves working on integrated teams alongside general consultants and clients to develop data-driven strategies and innovative solutions. The objective is to create human-centric solutions that harness the power of data and artificial intelligence to drive competitive advantage for clients.

Key Responsibilities

• Provide primary market research and user research expertise to Bain case teams and clients globally, with a focus on Europe and the Middle East.
• Support the full end-to-end research process, including designing the appropriate approach (qualitative, quantitative, or mixed methods), data collection, and insight synthesis.
• Translate research findings into clear, actionable insights that directly inform strategic recommendations and drive business impact.
• Apply a range of research methods and analytical techniques to address key business questions, such as customer implications for strategy, customer acquisition and retention, new product development and pricing, customer experience design and engagement, brand strategy and messaging, and go-to-market strategy.
• Train and coach AIS colleagues and consultants on primary research procedures.
• Take ownership of the end-to-end research to insight process, from defining the research approach to delivering actionable insights.
• Stay at the forefront of emerging and cutting-edge research methodologies and tools.
• Develop relationships with external research vendors and interact with them as needed at the project level.
• Codify, document, and share best practice experience with Bain’s consulting team to enhance the value of primary research and user research.
• Leverage AI-enabled research tools and workflows to enhance research design, data synthesis, insight generation, and scalability of primary research delivery.

Qualifications and Experience

• 0-1 year of professional experience.
• Ability to thrive in a fast-paced environment and work independently.
• Interest or experience in applying AI-enabled tools, automation, or generative AI technologies within research, insights, or analytics workflows.

Team Collaboration and Research Evolution

As an Associate Primary Researcher, you will work closely with Bain project teams across strategy, value proposition design, customer experience, and the Private Equity Group, as well as directly with clients. You will design and deliver high-quality primary research, combining quantitative and qualitative approaches to generate actionable insights that shape critical business decisions. This role also involves contributing to a team dedicated to evolving Bain’s primary research capabilities, helping to redefine how insights are generated through innovative approaches, including human-AI collaboration to deliver faster, deeper, and more actionable results. The collaborative and supportive work environment fosters creativity and continuous learning.

Employment Type and Location

This is a full-time position located in Riyadh, Riyadh, Saudi Arabia.