About Puffy and the Role

Puffy, a market-leading D2C brand recognized as a Top 5 US mattress brand with over $1 billion in sales, is seeking a Senior Director Performance Marketing. This full-time position is based in Riyadh, Saudi Arabia, and reports directly to the CEO. The role involves owning a multi-million-dollar monthly paid marketing budget across Google and Meta, with an On-Target Earnings (OTE) of $220,000–$240,000 USD. Candidates should possess over 10 years of relevant experience.

Key Responsibilities

The primary responsibility of this role is to convert a multi-million-dollar paid budget into maximum contribution margin. This involves building decision systems, measurement infrastructure, and a team to enable the revenue engine to operate and scale independently. Specific responsibilities include:

• Growing revenue from a multi-million-dollar monthly paid budget across Google and Meta while maintaining contribution margin after returns and financing.
• Allocating capital based on true marginal return, focusing on efficiency for profit through a contribution-margin lens.
• Designing and documenting rules for spend governance, including when to pause, increase, or pull back budgets, and the measurement systems supporting these decisions.
• Ensuring the scaling system operates without daily executive oversight.

First 12 Months Objectives

During the initial 12 months, the Senior Director Performance Marketing will focus on establishing foundational systems and strategies:

• Developing pause/hold/scale logic and budget guardrails.
• Implementing geo-holdout incrementality testing.
• Structuring the creative engine as a system, including concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, and whitelisting.
• Designing capital allocation strategies based on marginal return.
• Formulating promotional architecture across the retail calendar, including pulse strategy, financing offers, and funnel alignment.
• Identifying and piloting new paid channels beyond Google and Meta.
• Shaping the future of performance marketing at Puffy, where paid media serves as the primary growth lever.

Authority and Impact

This role offers significant authority over the paid media engine, reporting directly to the CEO. The Senior Director will set strategy, build systems, and own outcomes. Key areas of authority include:

• Designing and documenting rules for multi-million-dollar monthly spend across Google and Meta.
• Owning measurement as the source of truth, covering platform attribution, backend reality, MER, and geo-holdout incrementality.
• Maintaining operating standards for accurate forecasts, weekly cadences, and issue resolution.
• Holding org design authority (with CEO sign-off) to ensure systems are operable by any team member, with automation where appropriate.
• Architecting paid media strategy within an AI-native environment, leveraging AI-driven analytics, attribution modeling, and automated creative analysis.

Qualifications and Work Environment

Candidates for this position are expected to have over 10 years of experience in performance marketing, specifically managing multi-million-dollar budgets across major platforms. The role operates within a high-performance organization that is Great Place to Work Certified. The Senior Director will work directly with a Forbes Council Member CEO, gaining exposure to strategic decisions driving a global brand.

Puffy offers radical flexibility, allowing work from anywhere globally with meaningful time zone overlap. Options include a home office, a co-working space, or the Dubai headquarters, which includes full relocation, visa support, and 0% income tax if chosen. Output is the primary credential, not location.

Company Culture and Values

Puffy's culture is characterized by a commitment to outperforming competitors through a restless, hungry, and fast-paced approach. Core values include:

• Be the Owner: Accountability for results, not just activity.
• Execute with Urgency: Making thoughtful decisions quickly and acting decisively in high-stakes environments.
• Demand Excellence: Solving complex problems and pushing boundaries.
• Be AI-First: Engaging in daily multi-turn AI conversations to challenge assumptions.
• Go All-In: Rallying as a team to achieve mission objectives.