Company Description Influence Branding & Digital is a brand-building agency focused on helping businesses express the core purpose and vision behind their work. The company creates brands with a clear, compelling narrative that connects authentically with target audiences. By combining meaningful storytelling with strategic insight, Influence Branding & Digital helps clients articulate why their brand matters to customers. The team collaborates with leading partners to bring global perspectives and best practices to local markets. This approach enables brands to resonate deeply and perform effectively in their specific regions.
Role Description The Marketing Specialist is a full-time, on-site role based in Riyadh. This position is responsible for supporting the development and execution of marketing strategies, campaigns, and initiatives that strengthen client brands and drive engagement. Day-to-day tasks include conducting market research, analyzing customer behavior, and identifying opportunities to enhance brand visibility and performance. The Marketing Specialist will collaborate with internal teams and external partners, prepare marketing materials, support sales activities, and help coordinate events or promotional activities. The role also involves monitoring campaign performance, preparing reports, and maintaining consistent, customer-focused communication across channels.
Qualifications
Strong Communication and Customer Service skills to interact effectively with clients, partners, and internal teams. Proficiency in Market Research to gather, analyze, and interpret market and customer insights. Experience in Marketing Strategy to plan, implement, and optimize campaigns aligned with brand objectives. Understanding of Sales processes to support lead generation, conversion efforts, and collaboration with sales teams. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Ability to work on-site in Riyadh and collaborate in a fast-paced, team-oriented environment. Strong analytical, organizational, and time management skills, with attention to detail. Familiarity with digital marketing tools, social media platforms, and basic reporting or analytics is an advantage.