Our Client; We are partnering with a leading organization from the food/beverage sector to identify a seasoned sales professional. Key Responsibilities Lead and deliver regional sales targets across Traditional Trade, Wholesale and Discount channels. Manage and coach Sales Supervisors and field sales teams to drive execution excellence. Strengthen distribution, outlet coverage, numeric distribution and in-store execution. Drive route productivity, van sales efficiency and territory optimization. Own regional collections, credit discipline and working closely with Finance to improve cash flow. Build strong relationships with distributors and key customers while ensuring service excellence. Monitor market trends, competitor activity and identify opportunities for sustainable growth. Deliver accurate forecasting, sales reporting and business reviews. What We're Looking For8+ years of FMCG sales experience, with strong exposure to Traditional Trade and Wholesale within Saudi Arabia. Proven experience leading van sales teams and managing direct distribution models. Strong understanding of route-to-market, van sales operations, customer development and collections. Commercially astute with excellent leadership, coaching and execution capabilities. Arabic language skills are highly preferred.