On behalf of our client, we are looking for an experienced Brand Manager with
at least 5 years of proven success in brand management. The ideal candidate
will have a strong understanding of brand development, marketing strategies,
and consumer behavior. They will be responsible for developing and executing
comprehensive brand strategies that resonate with our target audience and drive
brand awareness, loyalty, and growth. Promote brand growth and expansion to
enhance the company's market presence and achieve brand business objectives in
the short and long term.

Key Responsibilities

• Research and Analysis: Conduct research and analysis on the brand's target
  audience, competitors, industry trends, and customer feedback, which helps in
  understanding the strengths, weaknesses, opportunities, and threats of the
  brand, and thus define the brand's positioning, value proposition, personality,
  and voice, which will help boosting brand awareness, increasing market share
  and drive customer loyalty.
• Strategy and Plan: Develop and execute brand strategies and plans, which outlines
  objectives, tactics, and metrics of the brand, to enhance brand presence and
  market share. Ensure that the brand strategy aligns with the organization's
  vision, mission, and values, and support the overall business strategy and
  objectives, and monitor and evaluate the performance and effectiveness of the
  brand strategies and plans. Also, design brand communication strategies and use
  the right media to communicate them.
• Creativity and Execution: Oversee the creative direction and execution of the
  brand's visual and verbal identity, including the logo, name, slogan, colors,
  fonts, tone, and style. Work closely with the team to ensure that the brand's
  identity is consistent, coherent, and compelling across all touchpoints, such
  as websites, social media, packaging, advertising, events, and publications.
  Manage advertising and promotional activities to effectively communicate brand
  messaging and drive sales.
• Collaboration: Collaborate with internal and external stakeholders, such as senior
  management, marketing teams, sales teams, product teams, etc. Acts as the
  ambassador of the brand, and ensure that the brand's message and value are
  clearly and effectively conveyed to the relevant audiences.
• Improvement: Drive innovation and
  improvement within the company, and work to enhance the brand's relevance,
  differentiation, and loyalty in the market. Stay current on the latest market
  trends and best practices, and best competitive activity.
• Budget Management: Efficiently allocate and manage the budget, ensuring maximum return on
  investment and cost-effectiveness of campaigns.

• Strong analytical
  skills with the ability to interpret data and make strategic recommendations.
• Excellent
  communication skills and the ability to work collaboratively in a fast-paced
  environment.
• Creativity,
  adaptability, and a proactive approach to problem-solving.
• Strategic thinker able
  to identify long-term opportunities and trends
  

• Bachelor's degree in
  Marketing, Business, or related field; advanced degree preferred.
• Proven relevant
  experience (+5 years) in marketing, brand management, brand marketing with a
  track record of successful Brand Strategy planning and execution.