Job Purpose:

To execute & follow up all Brand and Category Marketing activities & Initiatives 

Customer insights & Behavioral: 

• Assist and analyzing promotional activities and customer perception in partnership with category management and Strategic buying for analysis and needed improvement to ensuring alignment with Brand and perception. 

•  Assist all offers and promotions are Implemented and compliant to marketing policies & process with alignment Brand Identity and Customer Perception 

Marketing insights & Development/ Communication: 

• Assist and Ensures compliance of marketing activities against agreed brand identity guidelines

• Assist in Execute Marketing and communication strategies as per company direction

•   Assist and Participate in defining and developing the brand and Marketing strategy , implement and monitors progress towards agreed deliverables.

•   Participate in developing the Yearly Calendar “Action Plan” for Each format based on the approved Marketing Strategy for the formats & Categoriey

•  Monitor the execution of the In-Store Communication Strategy 

•  Assure an activation plan is in place to support the format Shopping mission and value proposition 

• Assure the internal process is in place for the in-house Agency workflow and the marketing brand team

• Signs off the marketing campaigns/Leaflet, ensuring the designs, promotions and messages meet the event objective

• Participate the production of TV adverts, newspaper, radio & Digital media liaising with art designers, copy writers, media buyers & printers

• Work with 3^rd party agencies & brief them on any upcoming theme, promo, activities & plans 

Range & Branding: 

•  Assist in Execute marketing activities (tactical/seasonal and national) ad provide regular feedback to teams on key issues during implementation

• Assist Executes promotion plan and coordinates category management and in-house agency on regular basis

•  Follow brand guidelines and make sure it maintained in all their executed activities

• Participate in the development of promo theme in partnership with category Management & Operations and Growth & Business Development team.  

• Assist in Monitoring the implementation of agreed brand positioning and perception in all marketing activities in his/her format

• Work closely with the Category management/Ops team; enabling them to meet their objectives by providing them with appropriate tools, materials and Communication 

Categories Strategy  

• Assist in Execute the agree action plans that support the implementations and objectives of category management strategies and objectives.

• Assist in Execute and agree support plans for new stores and monitor performance till maturity achieved 

• Manage and Monitor rationalization within promotional activities