Position

Digital Marketing Specialist (DMS)

Notable Qualification

Responsible for developing, executing, and managing a company’s online presence to drive brand awareness and customer acquisition.

Academic Qualification

Bachelor’s degree in marketing, communications, or business is standard.

Experience

1–3 years of hands-on experience in digital marketing or related roles.

Portfolio

N/A

Skills

Proficiency in Google Ads, Meta Ads Manager, CRM systems (HubSpot/Salesforce), and SEO tools (Ahrefs/SEMrush)

Health Competence

Fit to Work

Brief Description of Job to be Performed

1

Strategy & Execution: Plan and launch campaigns across SEO/SEM, social media, email, and display advertising.

2

Content Management: Create, edit, and publish engaging content for websites, blogs, and social platforms.

3

Analytics & Reporting: Track campaign performance using tools like Google Analytics; measure ROI and KPIs to optimize future spend.

4

SEO Optimization: Conduct keyword research and implement on-page/off-page strategies to improve organic search rankings.

5

Market Research: Monitor industry trends and competitor activity to identify new growth opportunities.

6

Collaboration: Work with designers and developers to improve user experience (UX) and landing page performance. 

Skills

Proficiency in Google Ads, Meta Ads Manager, CRM systems (HubSpot/Salesforce), and SEO tools (Ahrefs/SEMrush)