Key Responsibilities

• Develop and implement comprehensive short- and long-term sales strategies.
• Lead, manage, and motivate the sales team to achieve and exceed sales targets.
• Monitor sales performance through KPIs and take corrective actions when needed.
• Build and maintain strong relationships with key clients and strategic accounts.
• Analyze market trends, customer needs, and competitor activities.
• Prepare and present detailed sales performance reports to senior management.
• Oversee pricing strategies, commercial offers, and sales negotiations.
• Improve sales processes and operational efficiency.
• Coach, mentor, and develop sales team capabilities.
• Ensure compliance with company policies and internal procedures.

Qualifications

• Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
• Master’s degree is preferred.
• Professional certifications in Sales Management or Leadership are an advantage.

Skills

Experience Requirements

• Minimum 7–10 years of experience in sales.
• At least 4 years in a managerial or leadership role (Sales Manager / Area Sales Manager).
• Proven track record of achieving and exceeding sales targets.
• Strong experience in building and managing high-performing sales teams.
• Experience in fast-paced industries such as FMCG, Food & Beverage, or Retail is preferred.

Skills & Competencies

• Strategic thinking and data-driven decision-making.
• Strong leadership and people management skills.
• Advanced negotiation and relationship management abilities.
• Excellent analytical and reporting skills.
• Proficiency in CRM systems and sales performance tools.
• Strong communication and presentation skills.
• Ability to work under pressure and manage change effectively.