The Senior Digital Marketing Officer role is a pivotal position within our dynamic retail and wholesale company, located in the vibrant city of Jeddah, Saudi Arabia. This position is designed for a strategic thinker who is passionate about leveraging digital marketing to drive brand awareness and customer engagement. As a Senior Digital Marketing Officer, you will lead innovative campaigns that not only enhance our online presence but also contribute to our overall business strategy. You will have the opportunity to work with a talented team, fostering a collaborative environment where ideas can flourish and creativity is encouraged.

In this role, you will be at the forefront of shaping our digital marketing strategies, utilizing your expertise in various digital channels to optimize performance and achieve measurable results. You will play a crucial role in analyzing market trends and consumer behavior, allowing you to make informed decisions that will drive our marketing initiatives. We are committed to providing our team members with ongoing training and development opportunities, ensuring that you stay ahead of the curve in the ever-evolving digital landscape.

As a leader in our organization, you will not only influence our marketing efforts but also contribute to the overall vision and direction of the company. Your insights will be invaluable in aligning our marketing strategies with business objectives, ensuring that we remain competitive in the marketplace. We believe in promoting from within and providing our employees with a clear path for career advancement. Join us to take the next step in your career and make a lasting impact in the retail and wholesale industry.

Responsibilities:

1. Develop and implement comprehensive digital marketing strategies that align with business goals, utilizing tools such as Google Analytics and social media platforms to track performance and optimize campaigns.
2. Lead cross-functional teams in executing multi-channel marketing campaigns, ensuring timely delivery and adherence to brand standards, while fostering collaboration across departments.
3. Analyze market trends and consumer behavior to identify opportunities for growth, using data-driven insights to inform marketing strategies and enhance customer engagement.
4. Manage the digital marketing budget effectively, allocating resources to various campaigns and ensuring a positive return on investment for all marketing initiatives.
5. Oversee the creation of engaging content for various digital platforms, including websites, blogs, and social media, ensuring consistency in messaging and alignment with brand voice.
6. Monitor and report on the performance of digital marketing campaigns, providing actionable insights and recommendations to improve future initiatives and achieve better results.
7. Stay updated on the latest digital marketing trends and technologies, sharing knowledge with the team to foster a culture of continuous learning and innovation.
8. Collaborate with external agencies and vendors to enhance marketing efforts, ensuring that all partnerships align with the company’s strategic objectives.
9. Lead training sessions and workshops for team members to develop their digital marketing skills, promoting professional growth and enhancing team capabilities.

Skills

• Proficient in digital marketing tools such as Google Analytics, SEO, and PPC advertising to drive effective marketing strategies.
• Strong analytical skills to interpret data and translate findings into actionable marketing strategies.
• Excellent communication skills, both written and verbal, to effectively convey marketing messages across various platforms.
• Experience in content creation and management, with a focus on engaging and persuasive messaging.
• Ability to lead and inspire cross-functional teams, fostering a collaborative work environment.
• Deep understanding of social media marketing and its role in building brand awareness and customer loyalty.
• Strong project management skills to oversee multiple marketing campaigns simultaneously while meeting deadlines.