A marketing specialist job description (JD) details the duties, responsibilities, and qualifications for a professional who plans,

 executes, and analyzes marketing campaigns to promote a company's products or services. 

Key responsibilities

 include conducting market research, creating content, managing social media and paid advertising,

 and analyzing campaign performance to meet marketing goals and drive growth.

 Essential skills involve strong communication, innovation, analytical thinking,

 and proficiency with marketing tools and CRM software.

Typical Responsibilities:
- Campaign Planning & Execution: Develop and implement comprehensive marketing strategies and campaigns across various digital and offline channels to increase brand visibility and generate leads. 
- Content Creation: Write, edit, and publish engaging content, such as social media posts, blog articles, and website copy, to promote the brand and its offerings.
- Digital Marketing: Manage and optimize paid advertising campaigns (PPC), search engine optimization (SEO), social media marketing, and email marketing initiatives. 
- Market & Performance Analysis: Conduct market research, collect competitor intelligence, and analyze data from marketing campaigns to assess outcomes, identify trends, and refine strategies. 
- Brand Awareness: Work to increase public exposure and build brand recognition through various media outlets. 
- Budget Management: Keep track of and balance marketing budgets to ensure cost-effective campaign execution. 
- Customer Relationship Management (CRM): Utilize CRM software to manage customer data, foster relationships, and use customer feedback to improve marketing efforts. 

Required Skills Marketing Expertise: Knowledge of market research, campaign management, digital marketing (PPC, SEO, social media), and content marketing.

Analytical Skills: 

Ability to collect, interpret, and analyze marketing data to measure campaign effectiveness and inform future strategies. 

Communication Skills:

 Excellent verbal and written communication skills for creating content and collaborating with teams and stakeholders. 

Innovation: Ability to develop creative and innovative strategies to attract customers and increase exposure. 

Technical Proficiency: 

Experience with CRM software, marketing automation platforms, social media management tools, and other relevant marketing technology.

Qualifications Education: 

A Bachelor's degree in marketing, business, communications, or a related field is often the minimum requirement. 

Experience:

 Prior experience in marketing, especially in executing and managing campaigns, is typically expected.