Job Purpose :

To execute & follow up all Brand and Category Marketing activities & Initiatives

Key Accountabilities

Customer insights & Behavioral:

· Assist and analyzing promotional activities and customer perception in partnership with category management and Strategic buying for

analysis and needed improvement to ensuring alignment with Brand and perception.

· Assist all offers and promotions are Implemented and compliant to marketing policies & process with alignment Brand Identity and Customer Perception

Marketing insights & Development/ Communication:

· Assist and Ensures compliance of marketing activities against agreed brand identity guidelines

· Assist in Execute Marketing and communication strategies as per company direction

· Assist and Participate in defining and developing the brand and Marketing strategy , implement and monitors progress towards agreed

deliverables.

· Participate in developing the Yearly Calendar “Action Plan” for Each format based on the approved Marketing Strategy for the formats &

Categories

· Monitor the execution of the In-Store Communication Strategy

· Assure an activation plan is in place to support the format Shopping mission and value proposition

· Assure the internal process is in place for the in-house Agency workflow and the marketing brand team

· Signs off the marketing campaigns/Leaflet, ensuring the designs, promotions and messages meet the event objective

· Participate the production of TV adverts, newspaper, radio & Digital media liaising with art designers, copy writers, media buyers &

printers

· Work with 3rd party agencies & brief them on any upcoming theme, promo, activities & plans

Range & Branding:

· Assist in Execute marketing activities (tactical/seasonal and national) ad provide regular feedback to teams on key issues during

implementation

· Assist Executes promotion plan and coordinates category management and in-house agency on regular basis

· Follow brand guidelines and make sure it maintained in all their executed activities

· Participate in the development of promo theme in partnership with category Management & Operations and Growth & Business Development team.

· Assist in Monitoring the implementation of agreed brand positioning and perception in all marketing activities in his/her format

· Work closely with the Category management/Ops team; enabling them to meet their objectives by providing them with appropriate tools, materials and Communication

Categories Strategy

· Assist in Execute the agree action plans that support the implementations and objectives of category management strategies and objectives.

· Assist in Execute and agree support plans for new stores and monitor performance till maturity achieved

· Manage and Monitor rationalization within promotional activities