Key Responsibilities:
- SEO (Search Engine Optimization): Improve website visibility on search engines through keyword research, content optimization, and link building.
- PPC (Pay-Per-Click) Advertising: Manage paid advertising campaigns, such as Google Ads, to drive targeted traffic to websites.
- Content Marketing: Develop content strategies and create engaging content such as blog posts, videos, infographics, and social media updates.
- Social Media Marketing: Manage and grow social media accounts (Facebook, Instagram, LinkedIn, etc.), create ad campaigns, and engage with followers.
- Email Marketing: Create email campaigns to nurture leads and engage with customers.
- Data Analysis: Monitor performance metrics (like website traffic, conversion rates, and engagement levels) and adjust strategies accordingly.
- Conversion Rate Optimization (CRO): Implement strategies to improve the conversion rate of a website or landing page.
- Influencer and Affiliate Marketing: Work with influencers or affiliate partners to increase brand visibility and sales.
Skills
Skills Needed:
- Technical Skills: Knowledge of analytics tools (Google Analytics, SEMrush), SEO tools, and social media management platforms (Hootsuite, Buffer).
- Creativity: Ability to create compelling content and campaigns.
- Communication: Strong written and verbal communication for content creation, ads, and customer engagement.
- Analytical Thinking: Ability to analyze data and adjust strategies to optimize performance.
- Adaptability: Keeping up with the latest digital marketing trends and technologies.
Educational Qualifications
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
- Certifications in Digital Marketing (preferred):
- Google Ads Certification
- Facebook Blueprint Certification
- HubSpot Content Marketing Certification
- SEMrush or Hootsuite Social Media Certifications
Experience
- 2-5 years of experience in digital marketing or a related field.
- Proven track record in managing successful campaigns across multiple channels, including social media, email, search engine marketing (SEM), and search engine optimization (SEO).
- Experience in managing and optimizing paid advertising campaigns (e.g., PPC, display ads).
Technical Skills
- SEO & SEM:
- Proficiency in keyword research, on-page and off-page optimization.
- Experience with Google Ads, Bing Ads, and other ad platforms.
- Analytics:
- Hands-on experience with tools like Google Analytics, Google Tag Manager, and Data Studio.
- Ability to track and report campaign performance.
- Content Management Systems (CMS):
- Experience with platforms like WordPress, Shopify, or HubSpot.
- Social Media Marketing:
- Proficiency in platforms like Facebook Ads Manager, LinkedIn Campaign Manager, and Instagram Ads.
- Knowledge of organic and paid strategies.
- Email Marketing:
- Experience with platforms such as Mailchimp, Constant Contact, or ActiveCampaign.
- Design Tools (basic proficiency):
- Canva, Adobe Photoshop, or Illustrator for creating simple visuals.