Key Responsibilities:
Brand Strategy Development:
· Develop and implement comprehensive brand strategies to align with business objectives.
· Identify growth opportunities and market trends to enhance brand performance.
· Ensure a high standard of customer service across all locations.
· Address customer complaints and escalate unresolved issues as necessary.
· Implement strategies to enhance customer satisfaction and loyalty.
Marketing Campaign Management:
· Plan, execute, and monitor integrated marketing campaigns across multiple channels.
· Collaborate with internal teams and external agencies to develop impactful advertising and promotional materials.
Market Research and Analysis:
· Conduct market research to understand customer preferences, consumer behavior, market trends, and competitor activities.
· Analyze brand performance metrics and prepare reports with insights and recommendations.
· Adjust strategies based on data analysis to improve performance and ROI.
Budget Management:
· Manage budgets for each location, ensuring cost control and efficient resource utilization.
· Monitor expenses and make recommendations to improve profitability.
· Track expenditures to maximize ROI and ensure budget compliance.
Performance Monitoring:
· Utilize KPIs and analytics to assess ROI and identify areas for improvement.
· Monitor and evaluate the effectiveness of branding strategies and suggest improvements based on performance data.
· Identify and resolve operational issues to optimize efficiency and performance.
Operational Management:
· Oversee daily operations across all locations within the assigned area.
· Ensure compliance with company policies, procedures, and standards.
· Collaborate with cross-functional teams (e.g., sales, product, PR) to ensure seamless execution of brand initiatives.
· Provide training and support to staff to maintain high levels of productivity and performance.
· Good knowledge of triangle workflow planning in kitchen design for restaurants, bakeries, and cafes.
Sales Development:
· Drive sales growth by implementing strategies to meet or exceed targets.
· Develop promotions and incentives to boost sales and increase revenue.
· Support sales teams with materials and insights to enhance their effectiveness.
Quality and Safety Responsibilities:
· Ensure all branding activities comply with quality standards and safety regulations.
· Monitor product quality and address any issues impacting brand reputation.
· Collaborate with quality assurance teams to implement improvements and maintain consistency.
· Develop and enforce safety policies related to promotional materials, packaging, and product handling.
· Conduct regular audits and inspections to identify potential risks and address compliance gaps.
Reporting Requirements:
Daily Reports:
· Sales performance summaries and daily revenue updates.
· Customer feedback and complaint logs.
· Inventory levels and replenishment needs.
· Operational issues and resolutions.
Weekly Reports:
· Marketing campaign performance analysis.
· Budget tracking and expense summaries.
· Staff productivity and performance reviews.
· Competitor activity updates and market trends.
Monthly Reports:
· Comprehensive brand performance analysis and KPI evaluation.
· Profit and loss statements with recommendations for improvement.
· Marketing ROI assessments and strategy adjustments.
· Detailed sales growth reports and forecasts.
· Quality and safety audit results.
· Strategic plans for upcoming months.
Quarterly Reports:
• Market analysis and submission of the expansion plan.
• Strategic site selection for new branches.
Skills
Requirements :
- Bachelor’s degree in Marketing, Business Administration, Brand Management, or a related field.
- Proven experience (5-7 years) in brand management, marketing, or related roles.
- Proficiency in Arabic and English (speaking, writing, and reading)
- Has driving license
Skills
- Strategic Thinking
- Marketing Expertise
- Communication and Collaboration
- Customer-Centric Focus
- Operational Management
- Financial Acumen
- Leadership and Training