Job Title: Credit Card Acquisition & Go-to-Market Manager
Location: Riyadh/ KSA
Department: Cards & Payments
Reporting to: Head of Card Products
Assignment duration: 12 months
Client Details
Our client is a globally recognised, large organisation in the financial services sector. They are a leading provider of payment solutions and are committed to transforming how consumers and businesses buy, sell, and interact.
Description
Acquisition Strategy Development
Develop and implement comprehensive acquisition strategies for core and co-branded credit card products, targeting diverse customer segments.Analyse market data and customer insights to identify key acquisition channels, customer needs, and competitive positioning.Create customer personas and refine acquisition strategies based on segment-specific needs, ensuring relevance and impact.
Go-to-Market (GTM) Planning & Execution
Lead the development of go-to-market plans for new credit card launches, ensuring a cohesive approach across all acquisition channels.Collaborate with Marketing, Sales, and Digital teams to create multi-channel campaigns that include digital, social media, in-branch, and partner promotions.Define launch objectives, timelines, and KPIs to measure acquisition success and maximise market reach.
Channel Optimization & Partnership Development
Identify and optimise acquisition channels, such as digital advertising, influencer marketing, partnerships, and branch networks, to increase conversion and drive customer acquisition.Develop and manage relationships with key acquisition partners, including retail and commerce players, ensuring alignment on target audiences and campaign goals.Implement innovative acquisition tactics, such as referral programs, exclusive offers, and bundled packages, to attract new customers.
Market Research & Competitive Analysis
Conduct market research to understand customer preferences and behaviors, identifying trends that inform acquisition strategies.Perform competitive analysis to benchmark acquisition tactics and identify market opportunities, ensuring the bank's offerings remain competitive.Use insights from research and competitive analysis to adapt GTM and acquisition strategies, aligning with evolving market needs.
Performance Monitoring & Optimisation
Track the performance of acquisition campaigns, measuring metrics such as customer acquisition cost, conversion rates, and customer lifetime value.Gather and analyse customer feedback on acquisition initiatives, optimising campaigns based on customer responses and behaviours.Provide insights and recommendations to leadership on acquisition performance, identifying areas for improvement and growth.
Cross-functional Collaboration
Partner with Product, Marketing, Digital, Sales, and Legal teams to align on acquisition strategies and ensure regulatory compliance in campaigns.Coordinate with external co-brand partners on joint acquisition initiatives, ensuring consistent messaging and smooth execution.Act as the primary point of contact for acquisition-related initiatives, managing feedback, dependencies, and stakeholder expectations.
Regulatory Compliance & Risk Management
Ensure all acquisition campaigns comply with KSA regulatory requirements, maintaining transparency and accuracy in all customer-facing content.Identify and address potential risks in acquisition initiatives, collaborating with Compliance and Legal teams to uphold regulatory standards.
Profile
Qualifications:
Bachelor's degree in Business, Marketing, or a related field (MBA or relevant advanced
Skills
"Marketing" "Credit card"