Position Overview:
A Media Buyer is responsible for purchasing advertising space and managing ad campaigns across various platforms (e.g., Facebook, Google, Instagram) to achieve specific marketing goals such as increasing sales, improving brand awareness, or boosting audience engagement.
Roles and Responsibilities:
- Campaign Planning:
- Understand client needs and campaign objectives.
- Design effective advertising strategies tailored to the target audience and budget.
- Managing Paid Ads:
- Create and manage ad campaigns on digital platforms.
- Select appropriate platforms to ensure optimal results.
- Data Analysis:
- Monitor campaign performance using tools like Google Analytics and Facebook Ads Manager.
- Prepare regular performance reports and provide recommendations for improvement.
- Audience Targeting:
- Accurately define target audiences based on demographics, location, interests, and behavior.
- Budget Management:
- Allocate the budget effectively to maximize return on investment (ROI).
- Track spending to avoid exceeding the budget.
- Ad Testing and Optimization:
- Conduct A/B testing to improve ad performance.
- Adjust ad copy or designs based on test results.
- Collaboration with Teams:
- Work with design and content teams to ensure ad alignment with brand identity.
Required Skills:
- Strong Analytical Skills:
- Ability to interpret data to evaluate ad performance.
- Expertise in Advertising Platforms:
- Proficiency in platforms such as Google Ads, Facebook Ads, and TikTok Ads.
- Time Management:
- Capable of managing multiple campaigns simultaneously.
- Understanding of Target Audience:
- In-depth knowledge of audience behavior and crafting appropriate messaging.
- Creativity:
- Suggest innovative and engaging ad ideas.
Qualifications:
- Previous experience managing advertising campaigns on digital platforms.
- Knowledge of digital marketing basics and analytics tools.
- A degree in Marketing, Business Administration, or a related field (preferred).