Responsibilities:

·      Design and implement a comprehensive content marketing strategy aligned with business goals.

·      Conduct audience research to tailor content to target demographics.

·      Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy

·      Produce a high-quality, engaging multimedia content (web copy, videos, social media posts, images, infographics, presentation content, newsletters, product descriptions, blogs etc.)

·      Build and manage content calendars, written guidelines and ensure timely publication.

·      Optimize content for search engines (SEO) to improve rankings and traffic.

·      Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy

·      Edit content produced by the team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing

·      Continuously measure and analyze content performance metrics (traffic, engagement, conversion). Create reports leveraging Google Analytics, and report to stakeholder.

·      Build and maintain editorial calendar and written guidelines

·      Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar

·      Work closely with cross-functional teams (e.g., sales, product, design) to ensure articulate consistency and alignment.

·      Interact with content specialists, graphic designers and internal team members to create and review all content & ensure consistent message

·      Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization

·      Management of all creative resources including designers, writers, and other agency personnel

·      Research and write content for websites, blogs, newsletters, and social media.

·      Optimise content for search engines and user engagement.

·      Collaborate with marketing/Sales and design teams for content alignment.

·      Edit and proofread content for grammar, style, and accuracy.

·      Stay updated on content marketing trends and techniques.

·      Develops and delivers high-quality content, such as text, images, and videos, to support the project's goals.

·      Oversee all written content, from product descriptions to blog posts and newsletters.

·      Manage all external creative resources including writers, designers, and agencies.

·      Maintain a consistent brand voice across all content channels.

·      Ensure all content compliance with company guidelines and standards.

·      Develop and execute content marketing campaigns to support product launches, events, and promotions.

·      Monitor and adjust campaigns based on performance data and report feedback to stakeholders.

·      Create and develop, both process and training documentation

 Location: Jeddah, Kingdom of Saudi Arabia

Skills

Content Marketing Manager

We are seeking a creative and strategic Content Marketing Manager in Jeddah, Saudia Arabia to join our team and drive impactful content strategies that engage and convert.

Required Skills:

·       Content Creation: Strong writing, editing, and storytelling skills in all multimedia content.

·       SEO Knowledge & Digital Marketing Tools: Experience with keyword research, on-page, and off-page SEO. (CMS) platforms, email marketing and social media management tools.

·       Analytics: Proficiency in tools like Google Analytics, SEMrush, Ahrefs or similar.

·       Project Management: Ability to manage multiple projects, juggle priorities and meet deadlines.

·       Communication: Excellent verbal and written communication skills.

·       Strategic Thinking: Ability to align content strategies with overall business objectives across all content channels.

·       Adaptability: Quick to adjusting engagement driven content strategies based on analyzing market trends and data.

·      Business Savvy and Marketing Maven: The ideal candidate will have deep enterprise SaaS experience and/or have deep experience in ecommerce in retail. S/he will pride him/herself on being ahead of the market. S/he will be passionate about identifying and prioritizing strategic Marketing Communication opportunities and driving overall strategy

·      Data-Driven: The ideal candidate will be responsible for driving all metrics around Marketing and Communications activities to improve ROI

·      Innovation: The ideal candidate will be relentlessly focused on positioning Showpad as an innovator and industry leader through the creation of new and valuable strategies, programs, and features.

·      Teamwork: The ideal candidate will be committed to working together in a respectful, transparent and trust-based way in all interactions, large and small

Other Skills:

·      Strong communication skills

·      Ability to develop, organize, and maintain process documentation

·      Ability to create, update, and maintain training documents

·      Excellent grammar, punctuation and spelling skills

·      Experience/consistent performance in deadline-oriented environment due to tight time restraints and volume of work

·      Ability to manage multiple projects and juggle priorities

·      Clear, effective communicator—verbally and in writing—with the ability to be persuasive

·      Demonstrated ability to work productively with counterparts in a cross-functional capacity

·      Must be able to respond quickly in an environment of changing priorities

·      Must be able to set relevant priorities on a daily basis as the job requires

An uncompromising approach to hitting deadlines

·      Results-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure.

·      Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.

·      Must be able to communicate in a calm and collected fashion

·      Editorial mindset that seeks to understand what audiences consume and how to create it

·      Ability to analyze and present content and social performance

·      Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads and sales

·      Strong knowledge of content marketing strategy and channels

Key Qualifications

·      Bachelor’s or Master’s in marketing, communications, journalism, political science background (lawyer) or related discipline

·      2+ years of content marketing or direct copywriting experience. ideally in B2B/B2C or e-commerce.

• ·      Bi-lingual (Arabic & English).