The Marketing Specialist is responsible for developing and executing effective marketing campaigns to promote the company's portfolio of sports and fitness equipment. This role requires a creative and data-driven approach to reach target audiences, build brand awareness, and drive sales growth.
Key Responsibilities:
- Develop and execute integrated marketing campaigns.
- Conduct market research and analysis
- Identify target audiences and develop customer personas.
- Manage social media channels:Create and curate engaging social media content.
- Monitor social media conversations and respond to inquiries and comments.
- Build and grow online communities.
- Collaborate with sales and other departments:
- Stay up-to-date on industry trends and best practices
Qualifications:
- 2+ years of experience in a marketing role, preferably in the fitness industry.
- Strong understanding of digital marketing principles and best practices.
- Proficiency in social media marketing and content creation.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Proficiency in using marketing automation tools
Skills
Key Competencies:
- Creativity
- Communication
- Teamwork
- Organization
- Time Management
- Analytical Skills
- Problem-Solving
- Results-Oriented