• Maintain the organization's promotional and branding activities using various social media accounts.Content Creation and Curation: Developing, creating, and curating engaging content (posts, videos, images, articles) for various social media platforms.
• Social Media Strategy: Designing and executing social media campaigns aligned with the company’s objectives, targeting the right audience, and choosing the best platforms.
• Community Management: Engaging with followers, responding to comments, direct messages, and handling customer inquiries or concerns. Building and maintaining positive relationships with the community.
• Analytics and Reporting: Tracking and analyzing key performance metrics (engagement, reach, conversions, etc.) to evaluate the success of campaigns and adjust strategies accordingly.
• Trend Monitoring: Keeping up with current social media trends, platform changes, and audience preferences to adapt content and campaigns..
• Paid Advertising: Managing social media ad campaigns (e.g., Facebook Ads, Instagram Ads) to increase brand visibility and conversions.
• Collaboration with Teams: Working closely with marketing, PR, and other departments to ensure cohesive brand messaging and promotions across all channels.
• Influencer and Partnership Management: Identifying and working with influencers or other brands to collaborate on campaigns that drive engagement and visibility.

Skills

• Good understanding of social media KPIs.
• Skilled in handling content planning, ideation, creation, and delivery for platforms like Facebook, LinkedIn, Instagram, and Twitter.
• Knowledge of metrics like referral, organic, and social traffic, along with an understanding of SEO parameters.
• Content Writing Experience.
• Possessing remarkable potential in showcasing ideas through formal and informal modes.
• An optimistic personality, ready to adapt to the organization's requirements for creating relevant promotional material.