Job Description

The Brand Management function produces the majority of the company’s General Managers as well as future CEO’s of P&G. Marketing at P&G is about growing our Brands, Business, and People. You will help us remain on the state of the art of marketing, helping us find new and exciting ways to reach consumers!

What Success Looks Like

• Demonstrate positive relationship building skills in initial engagements with multi-functional teams

• Deliver Scorecard Business Targets, in line with the goals of the Business Unit

• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design

• Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the role

• Identify consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to craft the right package and formula to win with local consumers.

• Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs.

• Connect with local market partners, collaborators and suppliers to drive P&G business initiatives.

• Lead creative agencies to develop communication ideas and implement TV copy production crafted/customized for the cultural nuances of local consumers.

• Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)

• Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.

• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team.

• Work with other functional teams to find the best solution of supply chain to lead the product cost within affordable level.

Job Qualifications

Role Requirements

• Bachelor's or higher degree in Marketing, Business Administration, or any relevant field.
• 3-5 years of meaningful work experience in FMCG
• Strength in leadership, strategic and analytical thinking
• Excellent forward-thinking, strategic and courageous leadership skills
• Strong strategic and analytical thinking
• An ability to drive innovation and brand growth
• Outstanding teamwork/interdependence skills
• Proficiency speaking in Arabic is preferred

About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Neurobion, Sangobion, Vicks, Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide. Visit http://www.pg.com to know more.

We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor

Note: Please make sure that you apply to one posting only to avoid multiple communications on your application status.

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