Job Overview:

The Marketing and Content Creation Specialist will be responsible for designing, implementing, and managing all marketing strategies and content production for our digital platform: Truc-King. You will work closely with the product and sales teams to generate targeted campaigns, increase engagement, and drive business growth.

Key Responsibilities:

• Content Creation: Develop, write, and design high-quality content across various formats (blogs, social media posts, newsletters, case studies, product videos, infographics).
• Marketing Strategy: Collaborate on the creation and execution of marketing campaigns, driving traffic and lead generation.
• Social Media Management: Plan, create, and execute engaging social media strategies to boost brand awareness and community engagement.
• SEO & Analytics: Optimize content for SEO, and track content performance using analytics tools to guide improvements.
• Brand Voice & Messaging: Ensure consistency in tone and messaging across all channels, aligning with our mission and values.
• Market Research: Analyze industry trends and competitor strategies to identify new marketing opportunities.

Skills

• Relevant experience in marketing, content creation, or a related field.
• Strong writing and communication skills with the ability to craft compelling stories that resonate with B2B audiences.
• Experience with digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot, WordPress, or similar platforms) is a plus.
• Proficiency in design software (e.g., Adobe Creative Suite, Canva) for creating visually appealing content.
• Knowledge of SEO best practices and a track record of producing SEO-optimized content.
• Social media expertise in managing platforms like LinkedIn, Twitter, and Instagram.
• Creativity with a strong attention to detail and the ability to deliver high-quality content consistently.
• Strong collaboration skills, comfortable working in fast-paced, cross-functional environments.