The main purpose of this role is to combine marketing and social media management skills to architect

and enhance company social media presences, including interacting with customers, promoting brand-

focused interactive and engaging content, and expanding opportunities for revenue. Works with social

media team members to create innovative social media campaigns.

Skills

• Develop and implement a comprehensive social media strategy to align with

organizational goals and objectives.

• Stay updated on industry trends and best practices to ensure the effectiveness of

the social media strategy and emerging social media platforms to ensure a proactive

and innovative approach.

• Stay informed about influencer marketing trends, industry best practices, and

emerging platforms to stay ahead of the curve.

• Oversee the creation and implementation of social media campaigns across various

platforms to showcase menu items, promotions, and events.

• Monitor social media trends and engage with customers to enhance online

community building.

• Develop and execute social media strategies to increase brand presence on

platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok…etc.

• Monitor and respond to customer reviews and comments on social media

platforms.

• Identify and cultivate partnerships with relevant influencers, food bloggers, and

other industry partners to extend the company's digital reach.

• Monitor social media channels for brand mentions and engage with the online

community in a timely and professional manner.

• Foster positive relationships with followers and address any concerns or inquiries.

• Monitor social media channels for brand mentions, comments, and messages.

• Engage with the online community, respond to inquiries, and build positive

relationships with followers.

• Monitor and respond to comments, direct messages, and mentions on Instagram

and other social media platforms in a timely and authentic manner.

• Foster positive relationships with followers and the broader Instagram community.

• Plan and create engaging Stories and Reels to showcase behind-the-scenes content,

promotions, and other relevant updates.

• Utilize features such as polls, questions, and quizzes to enhance audience

interaction.

• Identify, recruit, and build strong relationships with influencers that align with the

brand's values and target audience.

• Negotiate and manage contracts, ensuring mutually beneficial terms for both

parties.

• Plan and execute influencer marketing campaigns from conception to completion.

• Collaborate with internal teams to align influencer campaigns with overall

marketing and brand strategies.

• Negotiate compensation, deliverables, and terms with influencers, ensuring a fair

and transparent collaboration.

• Ensure compliance with legal and ethical guidelines in influencer partnerships.

• Use and utilize analytics tools to track, measure, and report on key performance

indicators (KPIs) for social media campaigns.

• Analyze data to identify trends, insights, and areas for improvement.

• Provide regular reports and insights to measure the success of campaigns and

identify areas for improvement.

• Track and analyze the performance of influencer campaigns using relevant metrics

and analytics tools.

• Develop and execute paid social media advertising campaigns to reach target

audiences and achieve specific goals.

• Monitor ad performance and make adjustments as needed to optimize results.

• Monitor social media trends, industry conversations, and competitor activities to

identify opportunities and potential risks.

• Provide recommendations based on social listening insights.

• Work closely with marketing, communications, and other relevant departments to

ensure a cohesive and integrated approach to social media.

• Work closely with other social media handlers, content creators, and cross-

functional teams to align Instagram content with overall brand messaging.

• Collaborate with influencers and partners for co-branded content on Instagram.

• Work closely with influencers to create engaging and authentic content that

resonates with their audience and showcases our brand effectively.

• Provide creative direction and guidance to influencers while maintaining brand

consistency.

• Maintain brand consistency across all social media channels and ensure that all

content aligns with the organization's values and messaging.