The Digital Marketing Specialist plays a crucial role in enhancing the online presence of a company through strategic marketing initiatives. This position involves creating, implementing, and managing digital marketing campaigns that promote a company's products and services. The ideal candidate will be responsible for analyzing performance metrics, optimizing campaigns, and ensuring that the brand's message is consistent across all digital platforms.

Responsibilities:

1. Launching advertising campaigns across Google, Snapchat and Meta platforms
2. Develop and execute digital marketing strategies to increase brand awareness and drive traffic.
3. Manage social media accounts and create engaging content to foster community interaction.
4. Analyze website traffic and user behavior to optimize online marketing efforts.
5. Conduct market research to identify trends and opportunities for growth.
6. Collaborate with the design team to create visually appealing marketing materials.
7. Monitor and report on the performance of digital marketing campaigns.
8. Utilize SEO best practices to improve website rankings and visibility.
9. Manage email marketing campaigns and analyze their effectiveness.
10. Stay updated with the latest digital marketing trends and technologies.
11. Assist in the development of promotional strategies and marketing budgets.

Preferred Candidate:

1. Strong analytical skills with the ability to interpret data and make informed decisions.
2. Excellent communication and interpersonal skills.
3. Creative mindset with a passion for digital marketing.
4. Ability to work independently and as part of a team.
5. Proficiency in digital marketing tools and platforms.
6. Detail-oriented with strong organizational skills.
7. Adaptability to changing market conditions and technologies.
8. Experience with content management systems.
9. Knowledge of PPC and social media advertising.
10. Understanding of email marketing best practices.

Skills

• Proficient in Google Analytics and SEO tools.
• Experience with social media management platforms.
• Strong writing and content creation skills.
• Familiarity with email marketing software.
• Basic knowledge of HTML and web design principles.
• Ability to conduct market research and competitive analysis.
• Understanding of PPC advertising strategies.
• Strong project management skills.