Objectives of this role
- Develop and implement digital marketing strategies aligning with the company’s goals.
- Conduct market research, understand the target audience, and identify marketing and growth opportunities.
- Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimization.
- Measure and analyses campaigns’ success using data and analytics tools.
Your responsibilities
- Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
- Track and analyses primary metrics, revenue and paid ad initiatives weekly and monthly.
- Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
- Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.
Required skills and qualifications
- A bachelor’s degree in Visual Design, Marketing, Business, New Media or related discipline.
- 2+ years of demonstrable experience in marketing or digital marketing roles in Saudi market.
- Knowledge of content management tools like CMS Hub, Squarespace, or WordPress.
- Excellent analytical skills to understand data, study metrics, and align strategies.
- Innovative thinker with a keen eye for detail and identifying trends.
- Strong interpersonal, verbal and written communication skills.