Press Tab to Move to Skip to Content Link<br/><br/>Select how often (in days) to receive an alert:<br/><br/>Select how often (in days) to receive an alert:<br/><br/>Marketing Executive | Retail | Watsons Riyadh Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day Overview of the role You will work under the supervision of the Marketing Manager of Watsons and will support on delivering the full marketing strategy and its execution in KSA market. What you will do Marketing Strategy• Support the marketing strategy and activation plan for your brands across each region• Understand brand guidelines and objectives to drive in the GCC market• Liaise and work with your brand’s HQ on the full year marketing strategy and its execution ensuring a good flow of communication, continuous alignment, good organizationand excellent execution• Define all campaign objectives, assess results, and sharefindings and feedback to our internal team and brand HQs• Manage creative briefs, development, and execution of allyour brand activations with our partner agencies incollaboration with our brand HQs• Coordinate all in-store and mall activations with keystakeholders and ensure all deliverables are met andelements are supplied on time• Coordinate with key stakeholders our promotional calendarincluding our Al Futtaim Blue Rewards offers• Build and manage your brand’s budget, ensuring closemonitoring of all expenses and ensure you stay within the allocated budgets• Manage quarterly competitive reviews regardingcollections, pricing, marketing/digital activities, or any newnoteworthy initiatives• Ensure all campaign details are shared internally within thefashion division on a regular basis as well as campaign results• Manage all purchase orders for all our activities and updatebudget tracker accordingly Digital• Support our paid and earned digital strategy workingclosely with your brand’s HQ team, our performancemarketing team, and our local agencies• Support regional digital campaigns including contentstrategy, its conceptualization, coordination with ouragencies, shoot production, and content delivery• In line with brand guidelines, localise campaigns andcommunication to connect with GCC demographic• Share detailed and well-organized briefs with our agenciesand brand HQs for an efficient flow of work andcommunication• Work closely with our e-commerce team to drive brandawareness and traffic to our websites• Ensure digital budget is outlined and well managed for eachcampaign• Share campaign results and digital performance based onpre-set objectives internally and with our brand HQ teamsregularly PR and Events• Assist our agencies with all PR management, borrowings forinfluencer campaigns, and gifting creations• Facilitate the process of providing relevant loan products tojournalists for media coverage with proper documentations ofitem details in coordination with store• Manage all brand events with agencies supporting themevery step of the event development process and executionin a timely and organized manner• Share recaps internally and with our brand HQs followingeach event to showcase an overview of the event and its digital impact Required skills to be successful•Digital & PR experience a must•Must be organized, thorough, with a great ability to multi-task•Be flexible, collaborative, and organized•Have a great analytical and strategic mindset and be able to draw conclusions and share recommendations•Demonstrate creativity and outside the box thinking•Have a great knowledge of the market and competitive landscape to influence•Be proactive, efficient and know how to multi-task•Be solution oriented•Strong oral & communication skills in English – Arabic is a plus What equips you for the role Minimum Qualifications: Graduate degree in marketing or equivalent Minimum Experience and Knowledge:2-3 years About Al-Futtaim Retail Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options. Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…
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