Job Description

Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports.

Key Accountabilities and process:

• Understand the creative and concept / territory business needs
• Apply advanced and diversified concepts to create the graphic representations on system with combination of different color pallets
• Create designs, concepts and sample layouts based on knowledge of layout principles and aesthetic design concepts.
• Innovate ideas / themes in graphical form for various requirements coming from the territory marketing team
• Determine size and arrangement of illustrative material and copy, select style and size of type.
• Develop graphics and layouts for promotion posters, logos, displays etc every year
• Review final layouts and suggest improvements as needed
• Create the window display designs for Concepts and Stand-alone stores in the territories for new stores and all stores every season
• Create graphic artworks such as promo posters, logos and the like for the Concept
• Designing proposals and artwork for marketing brochures, leaflets, coupons and flyers
• Prepare Art works for Signage’s (outdoor / indoor)
• To pro-create graphic and artwork as required by the branding guidelines
• Research and keep abreast of the latest designs, market trends, developments in IT and needs of the customers
• Prepare Photoshop presentations as and when required under the direction of the Marketing Manager
• Coordinate with the Visual Merchandisers in executing their requirements of seasonal changes and window themes
• Keep abreast of the latest trends, tools and technologies in Graphic Design