Job Description:

• You will be the vision and strategy behind your brand- developing marketing plans and driving innovation.
• Craft brand building activity system locally to drive brand penetration in the market Creating and managing promotional collateral to establish and maintain product branding in Saudi.
• Managing the budget for advertising and promotional items.
• Competitor and customer insights analysis and Keep abreast of the latest market trends and best practices.
• Analysis of sales forecasts and relevant financials and reporting on product sales.
• Be up to date with the local market influencers / stakeholders / beauty trends.
• Develop relationship with them and integrate PR into your campaigns. Constantly train the commercial teams, merchandisers on the brand RTBs/Benefits and lead beauty advisors Working closely with all parts of the company to ensure the commercial goals of the brand are met.
• Determine development areas of the direct reports, conveys necessary information in these areas, supports to improve the performance and guides in order to support the individual development and to increase their performance.

Core Competencies:

• Deliver Results: takes accountability, ensuring productive, efficient execution against priorities. Sets ambitious realistic goals, removes obstacles to ensure high quality results Drives Innovative Business Improvements: develops ideas, is empowered and gains others' commitment.
• Seizes opportunities that can deliver the greatest value. Promotes an environment of creative thinking and innovation Imports & Exports good ideas: Shares and adopts ideas in and outside the company (entrepreneurial thinking).
• Leverages insights to inform actions or gain support. Embraces change Sets a winning example: demonstrates integrity, including placing Company interests ahead of personal agendas.
• Makes sound decisions and follows through on them.
• Demonstrates passion for the Company and its products.
• Acting like an owner: shows ability to lead the brand in KSA.

Functional Competencies:

• Builds Brand Value: understands the external environment (competitive and market) and identifies new sources of opportunity.
• Interrogates data to identify core business levers. Balances facts with intuition to distill complex opportunities into compelling business cases. Understand the operational fundamentals of our Bottling System. Leverages analytical rigor to prioritize and allocate resources effectively.
• Measures financial and equity impact of investments and institutionalizes learnings.
• Deploys discipline and process to improve impact and speed to market Builds Brand Love: seeks understanding of fundamental human needs and behaviors. Pursues innovation and change with an entrepreneurial mindset of continuous improvement.
• Persuades and inspires others (consumers, agency, cross functional teams, system, customers, suppliers, marketing team) Understanding and experience in the KSA market (trends, competition, consumer, product and processes) and/or the retail channels.
• Good commercial/customer understanding Educational   

Requirements:

• University degree in marketing or similar. 
• At least 5yrs of XP in marketing and/or trade marketing.