Job description

We are seeking a Digital Marketing Manager.

Company Adsat is looking to attract a specialized talent in digital marketing and online advertising campaign management, with practical experience in managing social media platforms, optimizing search engines, managing paid ads, and enhancing online store performance and sales.

Responsibilities:

- Manage social media accounts, including Instagram, Snapchat, TikTok, X, and others.

- Prepare marketing plans and advertising content that align with the brand's commercial identity.

- Create, manage, and optimize paid advertising campaigns on Meta Ads, Snapchat Ads, TikTok Ads, and Google Ads.

- Manage search engine ads and improve visibility in Google results through SEO and SEM.

- Manage and enhance the performance of the website and online store, increasing conversion rates and sales.

- Prepare digital marketing strategies to increase visits and sales and achieve growth.

- Prepare and track key performance indicators, analyze campaign results, and calculate customer acquisition costs and return on ad spend (ROAS).

- Prepare periodic reports detailing advertising expenses, sales, results, and development recommendations.

- Manage tracking and analysis tools such as Google Analytics 4, Google Tag Manager, Meta Pixel, and Google Ads Conversion Tracking.

- Implement retargeting campaigns and recover potential customers and abandoned carts.

- Monitor competitors, analyze the market, and identify marketing opportunities.

- Manage advertising budgets and allocate them to the channels that achieve the most sales.

Skills

Requirements and Qualifications:

- Proven work experience in digital marketing and campaign management.

- Proficiency in paid advertising platforms and search engines.

- Experience in e-commerce marketing and achieving sales, not just increasing views and followers.

- Ability to analyze data and make decisions based on results.

- Proficiency in preparing reports and analyzing return on ad spend.

- Ability to develop clear marketing plans and work towards achieving sales goals.

- Experience in the beauty sector or cosmetic products or contact lenses is preferred.