Key Responsibilities• Develop comprehensive paid media strategies based on business objectives, target audience, customer journey, and KPIs.• Build media plans including platforms, campaign structures, budgets, objectives, audiences, and expected performance.• Manage and optimize campaigns across Meta Ads, Snapchat Ads, Google Ads, Tik Tok Ads, and other relevant platforms.• Analyze campaign performance and make data-driven decisions to improve ROAS, CPA, CPL, CTR, CPM, conversion rate, and overall profitability.• Develop audience, targeting, retargeting, lookalike, and segmentation strategies.• Plan and execute A/B testing for creatives, audiences, offers, placements, landing pages, and campaign structures.• Work closely with creative and marketing teams to develop high-performing ad concepts and creatives based on data and customer insights.• Identify winning campaigns and develop scaling strategies while maintaining profitability.• Understand the full customer journey and optimize campaigns from awareness to conversion and retention.• Monitor tracking, attribution, pixels, events, and conversion data to ensure accurate performance measurement.• Prepare performance reports with clear insights, recommendations, and next steps.• Take ownership of media performance and proactively identify problems and growth opportunities.• Stay updated with changes in advertising platforms, algorithms, tracking, and performance marketing trends. Requirements• 4+ years of hands-on experience in Media Buying / Performance Marketing.• Strong strategic thinking and analytical skills.• Proven experience in developing and executing paid media strategies, not only campaign setup.• Strong understanding of Meta Ads, Snapchat Ads, Google Ads, and Tik Tok Ads.• Experience managing significant advertising budgets and scaling profitable campaigns.• Strong understanding of ROAS, CAC, CPA, CPL, LTV, conversion rates, attribution, and profitability.• Ability to analyze data and turn insights into actionable strategies.• Experience with e-commerce and/or lead generation campaigns is highly preferred.• Excellent communication and reporting skills.• Ability to work independently and take ownership of results.• Must be based in Riyadh or willing to relocate to Riyadh. Important:We are looking for a strategic performance marketer, not someone whose role is limited to launching campaigns and adjusting bids.