Job description

We are seeking a Digital Marketing Specialist with ambition and experience to be part of our team, where you will be responsible for planning, executing, and managing digital marketing activities for the organization, aimed at enhancing brand presence, increasing reach and engagement with the audience, attracting customers, and achieving sales and growth objectives.

Responsibilities:

• Develop and implement digital marketing strategies and plans.
• Manage digital advertising campaigns, monitor their performance, and optimize results.
• Oversee social media accounts and manage content.
• Create and develop digital content that aligns with the brand identity and target audience.
• Monitor and analyze performance metrics for campaigns and digital assets, and prepare regular reports.
• Analyze audience behavior and customer insights to identify marketing opportunities.
• Enhance SEO strategies and increase online visibility for the organization.
• Manage and monitor paid advertising campaigns across platforms like Google and Meta.
• Track competitors and market trends, and evaluate marketing proposals.
• Coordinate with design and content teams to execute digital initiatives.
• Manage email marketing campaigns and communications as needed.
• Monitor advertising budgets and ensure effective utilization.
• Stay updated with the latest trends and tools in digital marketing.

Required Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Minimum of two years of experience in digital marketing in one of the following sectors: construction and building, modern building, interiors, building materials and decorations.
• Good knowledge of digital advertising platforms and social media.
• Strong understanding of SEO principles, Google Analytics, and performance analysis tools.
• Proficiency in Microsoft Office and report preparation tools.
• Excellent writing and design skills.
• Proficiency in Arabic and English.

Skills

• Analysis and interpretation of data to make informed decisions.
• Creativity and ability to develop innovative marketing ideas and campaigns.
• Effective management of campaigns and budgets.
• Time management and prioritization skills.
• Strong communication and teamwork skills.
• Ability to work based on performance metrics and set objectives.
• Content design for digital platforms.