JOB SUMMARY:Responsible for brand building and managing day to day marketing & communication tasks effectively through all channels.
DUTIES & RESPONSIBILITIES:Recommend and align with KSA Marketing Director on KSA Mar Com strategy and plans in line with Global brand strategy. Manage and follow up on Local communication approaches, from Media planning /buying, to new launches and openings as well as PR & Event management. Deliver the social media calendar execution that drives brand awareness, recognition and engagement across relevant social media platforms. Take regular engaging stories to keep the accounts active. Track & improve reach and engagement and share monthly social media reports. Execute PR plans: events, sponsorships, openings, along with the creation of suitable meeting occasions’ contexts to build buzz around the Brand. Generate and evaluate new ideas for promotions, articles, press releases, publicity, etc. and ensure coordination and consistency with internal marketing/advertising professionals. Working knowledge of tools like Adobe Illustrator and Canva for quick, minor design tasks. Lead on local customer understanding, market trends, competition, insights by being regularly in-touch with the market and sharing with the relevant Local and Global team members. Finalizes copywriting in Arabic & English for all communication requirements [press, e-commerce and online] Educate and enforce brand standards internally to maintain consistency of brand, editorial tone and style. Develop creative briefs for the internal creative team and external agencies to give clear direction for deliverables. Coordinate with the agency and other vendors to ensure any outsourced work is consistent, high quality, cost-effective, and reflects Patchi’s brand identity. Engage with fans and followers to build relationships with the communities and encourage engagement. Handle local customer inquiries and complaints with relevant team members to ensure high brand satisfaction. Manage approved budget diligently, update budget tracking sheet and report regularly on budget status. Drive sales; Analyze campaigns performance in terms of engagement and sales impact. Share reports and recommendations post campaign. Maintain deep knowledge about company’s products and keep up to date with any relevant changes. Comply with company policies and procedures.
QUALIFICATIONS:Bachelor’s degree in business administration, Marketing, Public Relations, Customer Service, or any related field. Minimum of 4 years of experience in marketing, with a strong focus on social media management and brand activations. Proven hands-on experience in executing marketing activations and campaigns.