Job Title: Van Sales Supervisor
Company: FiFOOD – First International Food Company Location: Dammam, Eastern Province, Saudi Arabia Workplace Type: On-site Employment Type: Full-time
Company Overview FiFOOD, established in 2004 in Dammam, Saudi Arabia, is a leading FMCG distribution company under the umbrella of Alohali Holding Group. With over 35 years of expertise in consumer products, FiFOOD has built a strong reputation for quality, reliability, and innovation. The company distributes a wide portfolio of international and regional brands, serving as a trusted partner for global manufacturers and local retailers alike. Backed by Alohali Holding’s diversified operations, FiFOOD is committed to delivering customer-focused distribution solutions while driving sustainable growth in the Saudi market.
Position Summary The Sales Supervisor will be responsible for managing and guiding the sales team to achieve company targets, maintain strong customer relationships, and ensure high standards of performance and service delivery. This role requires a proactive leader with a strong commercial mindset, capable of analyzing market trends, identifying business opportunities, and driving revenue growth within the assigned region.
Key Responsibilities Supervise and motivate the sales team to achieve monthly and annual sales targets. Conduct regular market visits to monitor sales performance, identify opportunities, and ensure customer satisfaction. Analyze sales data, prepare performance reports, and recommend improvement actions. Ensure the proper execution of sales strategies, product placements, and promotional activities. Coordinate with logistics and supply chain teams to maintain adequate stock levels and timely deliveries. Support the team in negotiating deals, resolving client issues, and handling escalations professionally. Train and develop new sales representatives to enhance product knowledge and selling skills. Ensure compliance with company policies, pricing strategies, and customer service standards. Report regularly to the Sales Manager and contribute to strategic sales planning.
Qualifications & Skills Bachelor’s degree in Business Administration, Marketing, or a related field (MBA is a plus). Minimum 3–5 years of experience in sales supervision, preferably within FMCG or retail distribution. Proven experience in team management, target achievement, and market expansion. Strong analytical and problem-solving skills to evaluate performance metrics and market data. Excellent communication, leadership, and negotiation skills. Proficiency in MS Office (Excel, Power Point, Word) and familiarity with ERP or CRM systems. Fluency in English (Arabic is an advantage). Valid driving license and willingness to travel within assigned territories.
Personal Attributes Results-driven and highly organized. Dynamic leadership style with a hands-on approach. Strong interpersonal skills and customer-centric mindset. Ability to work under pressure and manage multiple priorities effectively.
Reporting Line Reports directly to the Sales Manager / Regional Sales Head. Work Environment Based in Dammam, with field visits across the Eastern and Central regions. Travel Requirement: Frequent local travel to client sites and retail outlets.
Key Performance Indicators (KPIs) Achievement of monthly sales targets. Growth in customer base and retention rate. Improvement in team productivity and performance. Compliance with sales policies and reporting standards. Customer satisfaction ratings and service quality.