At Baytonia, we are reshaping the future of furniture e-commerce in Saudi Arabia. We are seeking a dynamic, data-driven Influencer & UGC Marketing Manager to join our team in Jeddah. You will be the bridge between our brand and the creative community, responsible for identifying the right voices to tell the Betunia story through authentic, high-quality content that drives both brand love and conversions.
Key Responsibilities:● Strategy & Execution: Design and lead end-to-end influencer marketing campaigns that align with Betunia’s brand identity and commercial objectives.● UGC Ecosystem: Build and manage a network of User-Generated Content (UGC) creators to produce relatable, high-converting video and photo content showcasing our furniture in real home settings.● Relationship Management: Handle the full lifecycle of influencer partnerships—from discovery and outreach to briefing, content approval, and long-term relationship building.● Negotiation: Manage budget allocation and negotiate contracts with influencers and agencies to ensure maximum value and ROI.● Advanced Reporting (Data-Driven): Build and maintain comprehensive performance reports. You must be able to track and analyze key metrics such as Reach, Engagement, CTR, Conversion Rate, and ROAS.● Insights & Optimization: Translate campaign data into actionable insights, providing management with clear recommendations on how to optimize future spend and creative direction.● Cross-functional Collaboration: Work closely with the Digital Marketing and Content teams to ensure influencer assets are effectively utilized in paid ads and social media channels. Requirements:● Experience: 3-5 years in Influencer Marketing or Content Management, ideally within the E-commerce, Furniture, or Home Decor sectors.● Analytical Prowess: Advanced proficiency in Microsoft Excel / Google Sheets. You should be comfortable building dashboards and "crunching numbers" to prove campaign success.● Network: A strong existing network of influencers and content creators within the Saudi market.● Communication: Fluent in both Arabic and English● Creative Eye: A keen sense of aesthetics and visual storytelling to ensure all content meets Betunia's premium standards.● Location: Based in or willing to relocate to Jeddah.