Job Summary:The holder of this position is responsible for establishing and managing the marketing operational strategy and activities. This includes developing an actionable marketing plan designed to enhance brand awareness, generate leads/sales, and ensure brand identity consistency across all channels and paid advertising campaigns on social media and search engines. Key responsibilities also involve monitoring and optimizing website performance using digital analytics tools to provide data-driven solutions.
Key Responsibilities:Strategy Implementation: Developing annual marketing plans that ensure the expansion of market share and drive online sales growth. Budget Management: Allocating marketing budgets across different channels and monitoring expenditures to ensure profitability targets are met efficiently. Team Coordination: Supervising and guiding creative and operational team members (designers, content writers) to meet performance indicators. Market & Competitor Analysis: Conducting continuous market research and tracking competitor activities to identify new opportunities and competitive advantages. Brand Stewardship: Ensuring a unified brand message and visual identity across all digital and print platforms. Reporting: Preparing periodic reports for senior management highlighting growth metrics, return on investment (ROI), and future development recommendations.
Qualifications & Requirements:Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Experience: Minimum of 5 years of hands-on experience in Digital Marketing and E-commerce. Technical Skills: Proficiency in managing local and global e-commerce platforms and a professional ability to analyze data and extract insights.
Preferred Certifications & Courses:Advanced courses in Paid Advertising Campaign Management. Certifications in Digital Data Analytics and Consumer Behavior. Specialized training in Search Engine Optimization (SEO) strategies. Certifications in Leadership or Marketing Project Management.