The Marketing Manager plays a pivotal role in driving the marketing strategy and execution for our catering, food service, and restaurant operations. This position is ideal for a dynamic individual with a passion for the food and beverage industry and a proven track record in marketing management. The successful candidate will be responsible for developing and implementing innovative marketing campaigns that enhance brand visibility and drive customer engagement. With a focus on both digital and traditional marketing channels, the Marketing Manager will work closely with cross-functional teams to ensure alignment with business objectives and market trends.
Responsibilities:
- Develop and execute comprehensive marketing strategies to promote the company's services and products.
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Manage the marketing budget and allocate resources effectively to maximize ROI.
- Collaborate with sales teams to create promotional materials and campaigns that drive sales growth.
- Oversee the creation of engaging content for various marketing channels, including social media, email, and print.
- Analyze marketing performance metrics to assess the effectiveness of campaigns and make data-driven decisions.
- Coordinate events and promotional activities to enhance brand awareness and customer engagement.
- Build and maintain relationships with external partners, vendors, and media outlets.
- Ensure brand consistency across all marketing initiatives and communications.
- Stay updated on industry trends and best practices to keep the company at the forefront of the market.
Preferred Candidate:
- Proven experience in marketing management within the food service or FMCG industry.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and interpersonal skills to effectively collaborate with diverse teams.
- Creative thinker with a passion for developing innovative marketing solutions.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong leadership skills with experience in managing and mentoring a team.
- Proficiency in digital marketing tools and platforms.
- Results-oriented mindset with a focus on achieving measurable outcomes.
- Fluency in English; knowledge of Arabic is a plus.
- Strong organizational skills and attention to detail.
Skills
- Strategic marketing planning and execution
- Digital marketing and social media management
- Market research and analysis
- Budget management and ROI analysis
- Content creation and copywriting
- Event planning and coordination
- Team leadership and development
- Strong communication and presentation skills