Data Insights Analysts play a pivotal role in transforming complex data sets into actionable insights, driving business growth and efficiency. They specialize in analyzing customer behavior, market trends, and operational data, utilizing advanced tools such as SQL, Python, and BI platforms like Tableau and Power BI. Their expertise aids in decision-making across multiple channels, ensuring data-driven strategies align with business objectives.

Responsibilities:

• Enable data-driven decision-making by analyzing information from multiple sources and presenting coherent insights.
• Develop and maintain dashboards and reports with key metrics to optimize business programs and marketing activities.
• Deliver analytical projects focused on customer loyalty, value, lifecycle, and cross-group engagement.
• Conduct ad hoc analysis and communicate findings effectively.
• Collaborate with cross-functional teams in Operations, Finance, and Business Development to solve data-centric business problems.
• Transform data into actionable insights for stakeholders.
• Support agile delivery within the analytics function.
• Champion Customer Insights initiatives and collaborate to enhance customer behavior understanding.
• Catalogue key insights and communicate effectively with the wider team.
• Utilize advanced analytical techniques to extract insights from complex datasets.
• Create visually engaging reports and dashboards for effective communication of insights.
• Ensure data accuracy and integrity through meticulous validation and cleansing processes.

Required Skills:

• Proven experience in an Insights Analyst, Data Analyst, or similar role.
• Strong proficiency in SQL and experience with data visualization tools such as Tableau or Power BI.
• Ability to translate complex data into clear insights for a variety of stakeholders.
• Experience with statistical analysis and data mining using large customer or web/app behavior datasets.
• Coding skills in Python or R are advantageous.
• Strong business acumen and ability to link business objectives to KPIs.
• Excellent communication skills and stakeholder management abilities.
• Tertiary qualification in business, computer science, or a related field.
• Minimum 3 years of experience in an analytics environment.
• Experience in delivering analytics initiatives across complex organizations.
• Adept at working in a collaborative, fast-paced environment.

Preferred qualifications

• Experience working as a Data analyst or in a similar role
• Bachelor's degree in Data Science, Computer Science, MIS or any similar field