Roles & Responsibilities

• Medical and Product Education to the product specialists and the sales force:
  • Conduct all medical and product training to the product specialists including induction training and refreshment training.
  • Responsible for the medical and product validation tests for the product specialists and sales force. 
  • Deliver medical and product training to the sales team along with the product specialist and the sales managers.
  • Have a clear plan for the needed international trainings whether inside or outside Egypt and co-ordinate with the sales managers for the training need analysis of the Sales force team.
  • Review and consolidate all the Gathered needed data about the competitors and ensure their delivery to the Sales Force team (competitors’ knowledge) 
• Branding and positioning:
  • Marketing strategies for each quarter:
    • Analyzing market data including potentiality, competition, surgeons’ habits & needs.
    • Decide on the focus products for each quarter with a clear sales call flow indicating features and benefits with the product specialist and sales managers.
    • Ensuring the proper implementation of the segmentation to ensure proper coverage for the surgeons. 
  • Planning and executing the Annual Marketing plans.
    • Finalizing the annual marketing plans with the sales managers and reviewing them quarterly for any updates
    • Ensuring the proper implementation of all events in it along with the marketing team including the National & International events, one day workshops, Cadaveric workshops, Symposiums, etc.
    • Managing marketing projects & activities all over Egypt
• Social media management: 
• Ensuring the proper implementation of social media campaigns & presence of the product on different digital platforms
• Ensuring the alignment of all campaigns on all social media channels
• Creating digital campaigns for the product
• Managing the product website with all its needed
• Budget control:
• Monitoring all the monthly marketing expenses of each business unit
• Monitoring the ROI of each event and expenses