- Proven work experience as a Marketing strategist or Marketing manager in software house or product based
- Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
- In-depth knowledge of CRM software and Content Management Systems
- Familiarity with SEO/SEM and Google Analytics
- Strong analytical skills
- Conduct market research to identify trends, competitive analysis, and customer needs.
- Define and target key customer segments and devise strategies to effectively reach and engage them.
- Generate high-quality leads.
- Optimize website content and user experience to improve search engine visibility (SEO) and drive organic traffic.
- Create and manage digital marketing campaigns across multiple platforms, such as Google Ads, social media, and email marketing.
- Collaborate with the sales team to develop marketing collateral, including presentations, case studies, whitepapers, and product documentation.
- Monitor marketing analytics and key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven decisions.
- Stay up-to-date with industry trends, emerging technologies, and best practices in software marketing.
- Build and maintain strong relationships with industry influencers, partners, and customers to drive brand advocacy and thought leadership.
- Identify opportunities for strategic partnerships and collaborations to expand market reach and drive business growth.
- Manage the marketing budget effectively and allocate resources to maximize ROI.
- Provide regular reports and updates to the senior management team on marketing activities, results, and recommendations for improvement.
Bachelor's degree in marketing, business administration, or a related field (MBA preferred).Proven experience as a Marketing Manager or similar role in the software industry.In-depth understanding of software marketing strategies, trends, and best practices.Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.Proficiency in marketing analytics tools and platforms to measure campaign performance.Excellent written and verbal communication skills, with the ability to create compelling marketing content.Strong project management skills and the ability to prioritize and manage multiple tasks simultaneously.Results-driven mindset with a track record of achieving marketing goals and targets.Creative thinker with the ability to develop innovative marketing strategies.Strong leadership skills and the ability to work effectively in cross-functional teams.Exceptional analytical and problem-solving abilities.