The Digital Marketing Specialist plays a crucial role in enhancing the online presence of our automotive dealership and distributor. This position involves developing and implementing effective digital marketing strategies to attract and engage customers, ultimately driving sales and brand awareness. The ideal candidate will have a strong understanding of digital marketing tools and techniques, along with a passion for the automotive industry.

Responsibilities:

1. Develop and execute comprehensive digital marketing campaigns across various platforms, including social media, email, and search engines.
2. Analyze and report on the performance of digital marketing initiatives, utilizing data to optimize strategies.
3. Manage the dealership's website content, ensuring it is up-to-date and optimized for search engines.
4. Collaborate with sales and service teams to create targeted marketing materials that resonate with our audience.
5. Conduct market research to identify trends and opportunities within the automotive industry.
6. Engage with customers through social media channels, responding to inquiries and fostering community interaction.
7. Monitor competitor activities and industry developments to stay ahead of trends.
8. Assist in the planning and execution of promotional events and campaigns.
9. Manage budgets for digital marketing initiatives, ensuring effective allocation of resources.
10. Continuously seek opportunities for professional development and stay updated on the latest digital marketing trends.

Preferred Candidate:

1. Proven experience in digital marketing, preferably within the automotive sector.
2. Strong analytical skills with the ability to interpret data and make informed decisions.
3. Excellent communication and interpersonal skills.
4. Creative mindset with a passion for innovative marketing strategies.
5. Ability to work independently and as part of a team.
6. Familiarity with SEO, PPC, and social media advertising.
7. Strong organizational skills and attention to detail.
8. Proficiency in digital marketing tools and software.
9. Ability to adapt to a fast-paced environment.
10. Fluency in both Arabic and English is a plus.

Skills

• Proficient in Google Analytics and other analytics tools.
• Strong understanding of SEO and SEM strategies.
• Experience with social media management and advertising.
• Knowledge of email marketing platforms and best practices.
• Ability to create engaging content for various digital platforms.
• Familiarity with graphic design tools such as Adobe Creative Suite.
• Excellent project management skills.
• Strong written and verbal communication skills.